Dolby and Odeon Cinemas to bring first Dolby Cinemas to the U.K.
Dolby Laboratories and AMC’s Odeon Cinemas Group entered into an agreement for the first deployment of Dolby Cinema in the United Kingdom. The rollout will see seven Dolby Cinema sites open nationwide over the next several years.
The deployment of Dolby Cinemas in the U.K. is a key element of Odeon Cinemas Group’s strategy to transform its cinema experience across Europe by installing state-of-the-art sound and projection technology, thousands of luxury recliner seats, new Oscar’s bars, and innovative food and beverage counters.
The Dolby Vision laser projection system, co-developed with Christie, uses state-of-the-art optics and image processing to deliver high dynamic range with enhanced color and an unmatched contrast ratio. Dolby Cinema also employs Dolby Atmos immersive audio technology.
Mark Way, managing director of Odeon Cinemas Group, said, “This is a game-changer in the U.K., and our guests are going to love the stunning quality of Dolby Cinema. We’re very excited to be partnering with Dolby to be the first cinemas to offer this experience in seven Odeon cinemas across the country.”
“Our partnership with Odeon marks a significant milestone as we strive to extend spectacular Dolby experiences to moviegoers in the U.K. and around the world,” said Doug Darrow, senior VP, Cinema Business Group, Dolby Laboratories. “Dolby’s long-term commitment is to support the cinema industry through quality and innovation around the globe.”
In addition, Dolby Laboratories and Kinopolis entered into an agreement for the first deployment of Dolby Cinema in Germany. The initial site is expected to open later in 2018 at the renowned Mathäser Palast in Munich. Kinopolis is the first company to bring Dolby Cinema to Germany.
Dr. Gregory Theile of Kinopolis stated, “We are committed to bringing our customers the very best in cinema and are really looking forward to offering Dolby Cinema—a much more dramatic and immersive film-viewing experience for cinemagoers. We are really proud to be the first location in Germany to be offering film lovers this latest state-of-the-art film experience.”