Dole partners with Marvel on healthy-eating campaign
Black Panther, Captain America, Black Widow and other Avengers have joined a campaign to promote a healthier lifestyle including a diet rich in fresh fruits and vegetables.
“Powering the Hero Within” (#DoleHero) is an eight-week healthy-eating alliance between Dole and Marvel that combines original Marvel character-inspired recipes and healthy eating tips with character images on millions of Dole bananas and pineapples in U.S and Canadian supermarkets continent-wide. The program continues through April 30 in celebration of the release of Marvel’s Avengers: Infinity War on April 27.
Meal planners will discover 30 original Dole fruit and vegetable recipes directly inspired by Black Panther, Captain America, Iron Man, Hulk, Black Widow and Thor. Created by Dole chef Mark Allison and registered dieticians at the Dole Nutrition Institute, each recipe links to the powers and personalities of the character—from “Liberty Banana Sushi” for Captain America, “T’Challa Teriyaki Kabobs” for Black Panther and “Mighty Mini-BLT Bites” for Thor to “Power Punch Smoothie” for Hulk, “Stark Industries Banana Pie Oatmeal” for Iron Man and “Widow Bite Spider Rolls” for Black Widow.
“Dole is taking its cue from the Marvel Universe to honor some of the biggest superheroes of all—the moms, dads, grandparents, teachers, coaches and others committed to making the home a healthier place,” said Bil Goldfield, director of corporate communications for Dole. “Since we know that getting kids to eat healthy can often seem like a hero-sized challenge, we’re arming those on the front lines with the reinforcements they need to change family eating habits one great-tasting healthy snack, entrée or dessert at a time.”
In addition to those iconic Marvel characters featured on Dole produce, the program includes a dedicated Dole microsite offering recipes and character details. For recipes and other information about “Powering the Hero Within,” go to www.dole.com/Marvel.