Emagine Entertainment to debut largest screen in state of Michigan

Cinemas News

Emagine Entertainment, Inc. will debut the largest movie screen in the state of Michigan, Emagine’s Super EMAX, located exclusively at its Novi location. The official ribbon-cutting will take place at 9 a.m. on Dec. 15, followed by the first showing of Star Wars: The Last Jedi.

Emagine’s theatre in Novi was the company’s first foray into metropolitan Detroit, opening in October 2002. Its ownership has invested over $5 million to renovate and refresh the theatre throughout, including the introduction of the new Super EMAX screen. The venue’s revitalization includes 1,400 powered reclining chairs separated by seven feet of row spacing, sightlines that have been computer-modeled to ensure every seat in the venue has ideal views, upscale décor throughout, an enlarged “E-Bar” sit-down bar, new restrooms, new ticketing counters, soft seating areas, and a new concession menu featuring expanded food choices. The upgrade was modeled after the circuit’s recently remodeled venues in Canton and Birch Run.

Emagine’s Super EMAXwas created by combining two smaller auditoriums and expanding the overall building footprint. The screen measures 92 feet wide by over 48 feet tall and is only comparable nationwide to the TCL Chinese Theatre IMAX® in Hollywood, according to the circuit.

The Super EMAX also introduces another innovation to the Michigan market: Christie 4K RGB laser imagery. It will be paired with a 64-channel Dolby Atmos® immersive audio system and further enhanced with a QSC Core 110f, a multipurpose software-based digital audio signal processor that delivers the benefits of QSC’s Q-SYS solution.  Used in conjunction with QSC’s DPA-Q Series amplifiers and SR Series surround loudspeakers, the Core 110f provides bass management for low-frequency content in all of the Dolby Atmossurround channels. Bass management combines the low-frequency sound content that is directed to the surround speakers and sends it instead to special surround subwoofers. The Core 110f also provides Intrinsic Correction™, which is special QSC laboratory-derived sound processing that guarantees optimal performance from any QSC loudspeaker. Emagine’s Super EMAX will also feature 300 luxury reclining chairs with a special front row of cuddle chairs, an innovation designed by co-founder and CEO Paul Glantz.

Glantz commented, “Emagine is dedicated to providing its guests with the finest entertainment experience in the marketplace. Our Super EMAX will undeniably be the biggest screen in the state of Michigan, but more importantly, it will be the best place in the state of Michigan to see a blockbuster film.”

Special engagement adultSuper EMAX tickets, like those for Star Wars: The Last Jedi, will be priced at $11 for matinees and $15 for shows starting after 6 p.m. Non-special engagement adult tickets to the Super EMAX auditorium will be priced at $8 and $12 for matinee and evening shows, respectively.

The Emagine Novi is located at 44425 W. Twelve Mile Road in Novi, in the Twelve Mile Crossings at Fountain Walk shopping center, just west of Novi Road.

Emagine Entertainment’s affiliates operate 206 movie screens at 17 locations in Michigan, Illinois and Minnesota.