Fandango launches new ticketing capability on Instagram
Fandango has launched a new ticketing integration on Instagram, the popular photo and video-sharing social network.
A new “Buy Tickets” button is now available on Fandango’s Instagram profile, providing movie fans seamless access to showtimes and ticketing at more than 30,000 screens nationwide. This is in addition to the “Shop” button, connecting to movie merchandise and ticketing offers, including movie poster and collectible gifts-with-purchase available to Fandango ticket buyers through shopping on Instagram. Fandango ticketing will also roll out on movie-specific Instagram destinations in the coming weeks.
“As millions of movie fans have gravitated to social-media platforms to discover, share and engage with their favorite movie content, Fandango has been essential to that experience, offering ticketing capabilities and access to the most comprehensive network of U.S. theatres,” said Fandango president Paul Yanover. “We’re very excited to integrate ticketing into our Fandango Instagram, and look forward to working with our studio partners to help transform consumer passion into advance ticket purchases.”
Fandango launches its new Instagram ticketing integration on the heels of its blockbuster share of Marvel’s Avengers: Infinity Wars opening weekend, where the company sold 33% of the film’s U.S. box-office dollars, followed by a robust second weekend of ticket sales. On Friday, May 4, Fandango started selling tickets for Solo: A Star Wars Story and in its first 24 hours of sales, more than doubled the first day presales for Marvel’s Black Panther at the same point in the sales cycle.