Gold Medal launches new website with e-commerce capabilities
Concession industry leader Gold Medal Products Co. launched its new website, gmpopcorn.com. The goal of the site is to connect customers with both the information and products they need to run a successful concession business.
Visitors will be greeted by a fresh, interactive, easy-to-navigate design showcasing the variety of products Gold Medal offers, from popcorn to cotton candy, hot dogs and fryers. The site is structured so that it can be viewed on any type of device.
Visitors can watch how-to videos, find recipes and get new ideas from the Gold Medal blog. For more in-depth and market specific information, there is a library of e-books available for download. A notable new addition is a section called “Concession Insights,” which is home to useful articles for building businesses and is segmented by business type. One category is devoted specifically to topics relevant to Large Venue and Theatre Concessions.
Equipped with e-commerce capabilities, the site not only lets users browse products but also provides purchase options. Customers can create an account to request quotes on any of Gold Medal’s products. A selection of items is also available for immediate purchase online. Another feature is that customers can use the “Find a Dealer” page to locate the nearest Gold Medal distributor.
Adam Browning, president of Gold Medal, stated, “Gold Medal continues to be a thought-leader for the concession industry. Our focus is to be the preferred source customers can rely on for all their concession needs. We do more than just manufacture and sell products; we’re a trusted consultant and advisor with the knowledge and experience necessary to help them achieve success.”