Golden Screen Cinemas and PVR Cinemas plan new 4DX screens
CJ 4DPLEX, a cinema technology featuring moving seats and environmental effects, signed a binding memorandum of understanding for a partnership with Golden Screen Cinemas (GSC) in Malaysia and agreed to a new pact with PVR Cinemas. The announcement was made at the CineAsia tradeshow in Hong Kong.
This deal with GSC and CJ 4DPLEX will bring a 4DX theatre to the GSC Paradigm Mall Johor Bahru location by the end of 2017. This location is GSC’s only site in the state of Johor and is accessible to an estimated two million people, all of whom live 30 minutes from the mall by car. GSC is Malaysia’s largest cinema exhibitor, operating a total of 328 auditoriums in 35 locations across the country.
“As one of Malaysia’s leading cinema exhibitors, Golden Screen Cinemas is committed to innovating and diversifying our offerings to deliver new and enriching cinema experiences for customers. Our partnership with 4DX is the next step for us to bring to life the magic of cinema, as 4DX intensifies the experience of the movies to be even more immersive, engaging and meaningful than before,” said Koh Mei Lee, CEO of Golden Screen Cinemas.
”We believe that 4DX, as one of the world’s leading technologies in premium cinematic entertainment, will transform the way Malaysians enjoy films at our cinemas, offering unforgettable sensory experiences you just can’t get at home,” she continued. “We look forward to a long and successful partnership with 4DX, as we aim to extend the 4D cinematic experience to moviegoers all over the country.”
The deal marks an extended association between the two leading players, as PVR cinemas already has three 4DX screens operational in the country at Noida, Mumbai and Bengaluru and two screens soon to be launched at new, prominent sites. With this extended partnership, PVR will add 16 more 4DX screens at its cinemas, taking the total to 21 4DX auditoriums in India by the end of 2019. India’s largest cinema exhibition company, PVR currently operates 600 screens at 131 properties in 51cities across India, serving 75 million patrons annually.
PVR and CJ 4DPLEX initially announced their partnership at CinemaCon in 2015. The partners plan their new rollout for 4DX at PVR Cinemas’ highest-grossing theatres in Delhi, Gurgaon, Bengaluru, Mumbai, Chandigarh, Pune and others.
Addressing the gathering, Gautam Dutta, CEO of PVR Ltd., said,“Our relationship with 4DX is not just one between a buyer and a vendor, but goes way beyond that to being strategic partners. We believe that the best movie viewing formats such as 4DX should reach the maximum number of people around the world. We believe that this partnership is definitely not a short-term one, but we see both the companies coming together for various other strategic projects as well in the near future. With more global technologies on the rise, the expectations of audiences are increasing as they look for a more enhanced, immersive and experiential cinema, and PVR, being the innovator in the cinema exhibition space in India, aims to fulfill this expectation constantly by aligning itself with the world leaders in motion picture technology.”
“It is a great pleasure for us to announce that we start our business in Malaysia with GSC. We are very excited to go into a new market and look forward to offer this unique moviegoing experience to Malaysian movie fans,” said Byung-Hwan Choi, CEO of CJ 4DPLEX.“Following last year’s announcement, we are extremely pleased to announce our further expansion with PVR Cinemas at CineAsia. It is a definitely meaningful event for us that the largest cinema exhibitor in India recognized 4DX as the pioneer of innovative cinema technologies and decided to expand our network for two years in a row.”
Pictured above: Koh Mei Lee, CEO of Golden Screen Cinemas, and Jung-Hoon Cho, COO of CJ 4DPLEX