Growing international cinema circuit signs Cinionic for major laser roll-out
Cineworld Group has announced that it is partnering with cinema solutions provider Cinionic, the Barco cinema joint venture, to deploy laser projectors in its new and existing theatres.
“Cineworld has always believed in being at the forefront of technology in order to provide our customers with the best experience, including the quality of the picture and the light on our big screens,” said Renana Teperberg, chief commercial officer for Cineworld. “We have been looking into laser projectors for some time now and we are delighted to announce this deal with Barco. Barco has been our partner for many years and it was a natural choice for us to put our trust in them when moving to the next generation of technology.”
In addition to the 7,300+ screens in 43 U.S. states it acquired through Regal, Cineworld leads the movie exhibition industry with a globally diversified offering in the United Kingdom, Ireland, Poland, the Czech Republic, Slovakia, Hungary, Bulgaria, Romania and Israel. Over the next three years, the exhibitor will deploy 600 laser projectors for both new builds and to replace older models in existing sites.
“We are honored to partner with Cineworld and share their passion for innovative cinema concepts and amenities as they venture forth into new markets,” commented Serge Plasch chief commercial officer for Cinionic. “We share their dedication to high-quality, immersive cinema and are prepared to deliver the entire breadth of solutions and services they need to stay on the cutting edge.”
Cinionic made the announcement at CinemaCon 2018 in Las Vegas, where it is showcasing its “WOW” entertainment solutions in the Milano and Neopolitan Rooms until April 26. Cinionic is a joint venture among Barco, Appotronics, and CFG, with offices in the United States, Belgium, Hong Kong and Mexico; the legal entity is planned to take effect mid-2018. For more information, visit www.cinionic.com.
Cineworld Group was founded in 1995 with its roots going back to 1930 through the combination with Cinema City in 2014. In December 2017, Cineworld acquired U.S. cinema chain Regal Entertainment Group, making the Group became the second largest cinema chain in the world, with 9,538 screens across the U.S. and Europe.