H. Loren Nielsen joins Xperi as VP, content relations and strategy

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Technology and New Products

H. Loren Nielsen has joined Xperi Corporation as VP, content relations and strategy. Nielsen will serve as the studio liaison for DTS:X object-based immersive sound technology from DTS, a wholly owned subsidiary of Xperi.

Nielsen will lead the effort, in collaboration with content owners, to identify movie titles that would benefit from a release in DTS:X format. She will also engage with content creators to develop a comprehensive approach to their workflow and distribution needs utilizing DTS technologies and tools.

“Loren has worked with us for the last year providing strategic input, and we’re thrilled to now have her leading DTS’ outreach to studios,” said Bill Neighbors, senior VP and general manager, home, cinema, digital media and streaming solutions at Xperi. “Her experience introducing new technologies to the theatrical industry will be of great value as we work closely with content creators and distributors to expand the next generation of immersive sound technology to theatres, homes and mobile devices everywhere.”

Nielsen was co-founder and president of Entertainment Technology Consultants (ETC), where for 20 years she crafted strategy and content for media companies developing cutting-edge digital technology in content creation, distribution and exhibition.