Imax names JL Pomeroy chief marketing officer

Cinemas News

Imax Corporation announced the appointment of JL Pomeroy as chief marketing officer, reporting to Imax CEO Richard L. Gelfond.

“IMAX is one of the world’s most recognizable brands. As we continue to innovate and invest in new content and VR initiatives, our brand must evolve to reflect these new business priorities,” said Gelfond. “JL has a strong creative brand vision and a passion for content creation. Her success as an entrepreneur with a unique ability to ignite change will strengthen our brand and further cement Imax as the global leader in immersive entertainment.”

Pomeroy is a senior marketing executive with 25 years of international experience in the luxury, media and entertainment sectors. Prior to joining Imax, Pomeroy founded JumpLine Group, a brand-activation agency with offices in New York, Los Angeles, San Francisco and London where she served as CEO, creating marketing campaigns and experiential activations to drive consumer engagement. She expanded JumpLine Group by creating a film and digital content division, BehindTheLine Productions. There she developed and produced Live from New York!, a documentary about “Saturday Night Live,” which had its world premiere on opening night at the Tribeca Film Festival.   

Prior to JumpLine Group, Pomeroy served as publisher with Modern Luxury Media, where she launched Front Desk Los Angeles, a high-end city magazine. She was also VP of sales and marketing, North America, for Cartier, where she grew brand awareness and market share for Cartier, Montblanc and Alfred Dunhill.

“Imax has been a trailblazer in entertainment technology for nearly 50 years,” said Pomeroy. “The brand has long represented the ultimate moviegoing experience, and is uniquely positioned to become the leader in immersive content. I am thrilled to be joining this incredible company at such a pivotal time as Imax continues to shape the future of entertainment.”