Kinepolis to open four new 4DX theatres
CJ 4DPLEX announced it will open four 4DX theatres with Kinepolis before the end of 2017.
4DX enhances the cinema experience with moving seats and environmental effects such as wind, water, scent and light, synchronized with the onscreen action. Kinepolis will open 4DX theatres at its cinemas in Antwerp and Brussels, Belgium; Lomme, France; and Madrid, Spain.
Eddy Duquenne, CEO of Kinepolis Group, said, "Kinepolis has always been a leader in introducing innovative technology that intensifies the movie experience for visitors. Cinema is all about experiencing emotions together and 4DX will further increase this. It’s an additional experience that our visitors will appreciate. As such, 4DX fits in perfectly with the ongoing diversification of our offerings, allowing us to meet the demands of various target groups."
“We are proud to announce the start of our business with the innovative cinema exhibitor Kinepolis.” said Byung-Hwan Choi, CEO of CJ 4DPLEX. “With these openings, we not only expand our reach in our existing markets, Belgium and France, but seize the chance to enter a new European country with Spain.’
A total of 105 films were released in 4DX in 2016, including 59 from Hollywood.