Lucasfilm partners with six brands for 'Last Jedi' promotional campaign

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Lucasfilm is teaming up with six well-known brands—Christian Louboutin, General Mills, Nissan, Royal Philips, Verizon and VIZIO—for the launch of an extensive global promotional campaign in support of Star Wars: The Last Jedi, opening on Dec. 15.

"Our promotional partners have come up with some very exciting, imaginative campaigns to support The Last Jedi, and we can't wait to share them with fans," said Lylle Breier, senior VP, global marketing partnerships, at Walt Disney Studios.

"This film will be blazing new ground in the Star Wars saga, and we feel our partners have designed some truly compelling experiences to match," said Lynwen Brennan, general manager of Lucasfilm.