Marcus Theatres brings new amenities to 23 locations
Marcus Theatres announced that 23 theatres in eight states are preparing for the summer blockbuster season with new amenities. Extensive renovations over the past year added signature DreamLounger℠ recliner seating, premium large format (PLF) screens and enticing food and beverage concepts.
“The opening of Avengers: Infinity War kicked off the summer with a bang. Marcus Theatres is well positioned to carry the momentum forward thanks to a strong pipeline of films and our newly renovated theatres,” said Rolando Rodriguez, chairman, president and chief executive officer of Marcus Theatres. “Customer response to these amenities has been outstanding, leading many moviegoers to purchase their tickets well in advance for films like Deadpool 2 and Solo: A Star Wars Story. They are eager to reserve their seats in our theatres that offer premier screens, seating and terrific food and beverage.”
Renovations to these 23 properties were either completed in the past year or will be finished in the coming months. Twenty-one additional properties will feature DreamLounger recliners in all non-IMAXauditoriums. The seating allows guests to go from seated upright to full recline with the touch of a button, plus enjoy double the legroom between rows. DreamLoungers also offer reserved seating, with free online ticketing for members of the Magical Movie Rewards℠ loyalty program.
Additionally, 15 more locations will feature one or more new PLF auditoriums. The UltraScreen DLX® experience features a massive screen, DreamLounger recliners and Dolby Atmos® multidimensional sound with speakers along the front, back, sides and ceiling. Meanwhile, SuperScreen DLX® auditoriums showcase an oversized screen, DreamLounger seating and immersive Dolby Atmos sound. All these PLFs include the option for heated recliners.
Beyond in-auditorium enhancements, updates include the addition of special food and beverage concepts at 10 more locations. These include Marcus’ Take Five Lounge℠, Reel Sizzle®, Zaffiro’s℠ Express and Big Screen Bistro℠ concepts.