Marcus Theatres celebrates National Hispanic Heritage Month with special screenings

Cinemas News

Marcus Theatres will celebrate National Hispanic Heritage Month, Sept. 15-Oct. 15, by showing a variety of Hispanic-directed and Hispanic-focused films at select locations. The special series will feature seven movies including blockbusters, classics and family films that recognize the histories, cultures and contributions of the Hispanic community in the U.S. and beyond. 

“Marcus Theatres is proud to observe National Hispanic Heritage Month by showcasing the many contributions of Latinos in the entertainment industry,” said Rolando Rodriguez, chairman, president and CEO of Marcus Theatres. “We hope this special series will not only educate multiple generations of Hispanics about their ancestry, but also the greater community about the role this growing and influential ethnic group plays in our society. From empowering classics like Selena to historical commentaries like Tales of Mexico, we’ve assembled a fantastic lineup that offers something for everyone.”

The series includes the first-run film Carpineteros, and $5 offerings including Instructions Not Included, Frida and How to Be a Latin Lover, plus the family film The Book of Life for $3.

Marcus Theatres also announced the second annual Marcus CineLatino Milwaukee Film Festival. The event will take place April 11-15, 2018 at Marcus South Shore Cinema in Oak Creek, Wisconsin.

During the inaugural 2017 event, half of all net proceeds from CineLatino Milwaukee were donated to Hispanic health and education efforts. As a result, $20,000 was distributed to Aurora Health Care and its Cancer Care Spanish Speaking Clinic, University of Wisconsin-Milwaukee, Marquette University and the Wisconsin Hispanic Scholarship Foundation.

Building on that momentum, the 2018 festival will extend to five days with a continued focus on Hispanic film, culture and community. 

“Adding another day to the festival provides us with an even greater platform to exhibit amazing films while giving back to the community,” said Rodriguez.

For more information about the special National Hispanic Heritage Month film series and to purchase tickets, visit