MediaMation showcases eSports theatre concept at E3 show

Cinemas News

MediaMation launched its turnkey MX4D Esports Theatre concept at E3 2017, a leading gaming and technology industry event, in Los Angeles.

MediaMation is planning to offer a scalable entertainment package that converts a new or existing MX4D theatre into an eSports gaming environment...then back to the MX4D theatre setup.

Additionally, MediaMation announced its partnership with Hollywood Esports. While MediaMation is responsible for the conversion of the spectating environment inside the MX4D theatre, Hollywood eSports provides the tournament organization and direction of gaming activities to global MX4D theatre sites.

During the E3 show, onlookers watched players compete in live tournaments onstage. Spectators felt the onscreen action in their MX4D Motion EFX seats, directed by a live, onsite game jockey.

A MediaMation MX4D eSports Theatre package includes foldaway tournament player stations, up to 12 side screens, competition-grade gaming technology, a game-caster desk with special-effects controls, and a full-scale broadcasting booth utilizing digital video cameras and online streaming capabilities.

MediaMation is expected to open its flagship MX4D eSport Theatre at the TCL Chinese Theatre in Hollywood, CA, in Q4 of 2017. The company plans to extend their eSport concept utilizing its theatre base of over 200 locations in 2018, eventually creating a network of MX4D eSport Theatres around the world.