Metropolitan Theatres names Natalie Eig director of marketing and communications

Cinemas News

Natalie Eig has been named director of marketing and communications for Metropolitan Theatres. Eig will develop and execute strategic marketing, promotions and partnership initiatives, with additional oversight of the company’s overall communication.

Dale Davison, Metropolitan’s senior VP, operations and development, said, “We are thrilled to welcome Natalie to our corporate team. As a seasoned marketing executive, Natalie brings a wealth of expertise, insight and ingenuity that will help leverage valuable partnerships to enable us to further succeed in creating brand loyalty among our valued customers while establishing new programs to expand our consumer base.”

Prior to joining the company, Eig was an account director with Vistex, Inc. responsible for business development within the independent film and music category for North and South America. Previously, she held roles at CBS Radio as the director of integrated marketing, and at The Walt Disney Company as the senior marketing director, where she developed integrated marketing programs driving revenue growth for the Radio Disney brand.

Metropolitan Theatres, a fourth-generation family owned theatre circuit launched in 1923, has16 theatres across California, Colorado, Idaho and Utah. It will begin construction on a new venue in Loveland, Colorado, early next year.