Metropolitan Theatres selects Vision Media for circuit-wide digital signage

Technology and New Products

Metropolitan Theatres, a fourth-generation family-owned cinema chain founded in 1923, and Vision Media, a leading provider of in-theatre digital signage systems, announced an agreement under which Vision Media will oversee installation and ongoing management of circuit-wide digital signage and media systems.

"Our partnership with Cinema Scene will further our efforts to enhance the moviegoing experience. The investment in digital signage enables highly impactful communication that is flexible to best serve our customers,” said David Corwin, president of Metropolitan Theatres.

"Vision Media, through its acquisition of Cinema Scene, has enjoyed a longstanding relationship with Metropolitan Theatres,” said Joe Ross, chief revenue officer at Vision Media.“The entire Vision team is thrilled to expand upon that relationship to add digital signage and media programming. We are committed to working hand-in-hand with Metropolitan to drive increased revenue and guest satisfaction through the impressive digital enhancements they have planned inside their theatres.”

Vision Media will provide Metropolitan with project management, hardware procurement, installation services, content management and ongoing software servicing. The full project deployment includes an estimated 113 displays across 15 Metropolitan locations, and is scheduled to conclude by the end of 2017. Planned digital enhancements include digital menu boards, box office, bar displays, auditorium and directional signage. Vision Media’s proprietary software provides flexible control of menu items, price changes and promotions with optional real-time POS integration.