mk2 launches plug-and-play virtual reality pods
mk2, the leading virtual reality experience provider in Europe, unveiled the first VR plug-and-play solution for professionals: the mk2 VR Pod. The announcement comes one year after the opening of mk2 VR, the first and biggest VR space in Europe.
With this large VR offering, mk2 will become the first VR distribution network worldwide with an end-to-end premium and white-labeled product line. Mk2 has produced over 100 films, operates over 26 movie theatres spanning 200 screens and offers a library of more than 800 films including works by Charles Chaplin and Xavier Dolan.
mk2 VR offers twelve virtual reality pod offerings featuring three technologies (HTC Vive, Oculus Rift and PlayStation VR) and two full-body immersive simulators: the Holodia rowing machine and Birdly®. By including all the necessary technology within an aluminum-ballasted structure, the VR Pod can be installed anywhere within a few hours.
“Providing state-of-the-art technology to fill the void of white-label solutions in the virtual reality space will be a catalyst for making VR a requisite part of consumers’ entertainment expectations,” says Elisha Karmitz, general manager at mk2. “Adapting VR is a natural next step for the cinematic community and mk2 aims to be their trusted partner in delivering quality and memorable experiences.”
mk2’s premium catalog of curated VR experiences will be immediately available to customers with the latest offerings from leading studios updated monthly. Their partners include Felix & Paul Studios, Atlas V, WITHIN, SuperHot Team and more.
mk2 has sold its first production of VR Pods to premium partners around the world, signaling the inception of the distribution network. These partners include public institutions (the National Public Library of France and the Film Fund in Luxembourg), leaders in the movie theatre business such as Nordisk in Scandinavia as well as exclusive partners in Brazil (Arvore) and Asia. Within the first half of 2018, over 70 pods will form the beginning of mk2’s future VR distribution network and more than 200 pods are expected by the end of the year. For more information, visit www.mk2vr.com/en/ and www.mk2vrpod.com.