MoviePass adds to business development team with two new hires

Cinemas News

MoviePass, the movie-theatre subscription service, announced two additions to its business development team. Khalid Itum, a tech entrepreneur, investor and advisor, joins the company as VP of business development, and former Preferred Content VP Zac Bright was named director of business development.

Itum joined MoviePass in a full-time capacity after three years of advising the company on business strategy and capital formation. In his current role, he is responsible for driving revenue through studio and independent distributor partnerships and brand partnerships, and will continue to support the company's efforts across the investor community. 

Bright will further expand MoviePass' entertainment footprint and will oversee cross-functional partnerships for MoviePass across the industry with filmmakers, content owners, distributors and film festivals.

Itum and Bright's hires come as MoviePass subscriptions continue to grow following the company's August $9.95-per-month offering. Late last month, MoviePass announced that it had surpassed 600,000 members.

"Both Itum and Bright bring years of experience and vast knowledge spanning the media, film and technology sectors," said MoviePass CEO Mitch Lowe. "They both possess a proven track record putting deals together that will not only help MoviePass accelerate its industry footprint, but will also benefit the overall entertainment ecosystem. As we continue to build out our company leadership, we are demonstrating our commitment to strengthening our relationships with the major studios, Hollywood's independent distributors and the filmmaker community at large."

Prior to joining MoviePass full-time, Itum actively advised and/or invested in a number of technology startups including TopFan, Quietly, Divy, DeepGreen Resources and KANNUU, and served as a venture partner for NextGen Venture Partners. He also founded Kaleidoscope, an experiential content marketing firm. Previously, he was the lead strategist at Slate Studio, a boutique multi-platform design and development agency based in Venice, CA, where he led strategy on the development of Lionsgate and Tribeca Enterprises' OTT platform, Tribeca Shortlist.

Bright joins MoviePass from Preferred Content, a film and television sales, packaging and advisory company. At Preferred Content, he oversaw the agency's complete slate of narrative and documentary projects seeking distribution and delivered over $15 million of revenue to independent creators during his five-year tenure. Prior to joining Preferred Content, Bright worked in the Brand Coverage and Digital Content departments at Creative Artists Agency.