MoviePass and iHeart Radio launch three-month promotion
Movie-theatre subscription service MoviePass and iHeartRadio, the digital music, podcasting, on-demand and live-streaming radio service, announced a new three-month subscription offer at the 2018 Coachella Music Festival & Arts Festival.
Available for a limited time for $29.95 (a $150 value), the deal offers new subscribers to both platforms a limited MoviePass membership to see four 2D movies a month for three months and includes an extended three-month free trial of iHeartRadio’s “All Access” on-demand feature. iHeartRadio All Access allows listeners to search and play any song instantly, listen to curated playlists and create unlimited playlists of their own, save songs directly from the radio to their device, and enjoy unlimited skips.
“Our existing relationship with iHeartMedia has enabled us to put together this great package deal for movie lovers and music fans,” said MoviePass CEO Mitch Lowe. “Our goal has always been to deliver the best value to our MoviePass family, and by partnering with iHeartRadio, we are able to provide access to two premium subscription services at one low price.”
“We reach millions of listeners every day who are looking for great options to meet their film and entertainment needs,” said Michele Laven, president of strategic partnerships at iHeartMedia. “MoviePass and iHeartRadio have natural synergies across our respective audiences, so offering a special promotion is a great opportunity for our listeners and their customers, and also for further growth and awareness of both our products and services.”
Added Khalid Itum, VP of business development, "This partnership between MoviePass—the fastest-growing subscription service in history which has entered the American zeitgeist by hitting a real nerve with consumers nationwide—coupled with iHeartRadio's massive reach and scale and the breadth of its offering will catapult subscription growth for both companies."