MovieTickets.com partners with Sony Pictures on co-promotion deal
In the most wide-ranging, longest deal in its history, MovieTickets.com, a leading global provider of remote movie ticketing, has teamed up with Sony Pictures to promote four upcoming 2017 films from Sony Pictures Entertainment. Jeremy Devine, VP of exhibitor and studio relations for MovieTickets.com, and Jeffrey Godsick, executive VP, worldwide partnerships and brands, for Sony Pictures Entertainment, made the announcement.
Beginning with Smurfs: The Lost Village, in theatres Friday, the collaboration continues with Spider-Man: Homecoming, in theatres July 7, The Emoji Movie, in theatres July 28, and Jumanji: Welcome to the Jungle, in theatres Dec. 20, 2017.
The promotion will feature co-branded in-theatre one-sheets in over 1,000 theatres, as well as an original co-branded commercial for each campaign, to air on over 6,000 screens, on MovieTickets.com, its social channels, and on the syndicated television shows “Made in Hollywood” and “Made in Hollywood: Teen Edition.”
The Smurfs: The Lost Village promotion kicks off the collaboration with a sweepstakes with a grand prize of a trip for two adults to Yellowstone National Park, including airfare, transportation, accommodations and a zip line and rafting adventure. No purchase is necessary; void where prohibited. Full sweepstakes rules can be found at MovieTickets.com.
Commenting on the announcement, Godsick said, “As we reinvigorate our brands and partnerships into a worldwide business, we’re excited to be forging new ground. This is the most wide-ranging deal that MovieTickets.com has ever done—it puts our movies front-and-center with audiences and moviegoers where they live: in the movie theatre.”
Devine added, “MovieTickets.com has enjoyed a long relationship with Sony throughout our company’s history, and we are proud of this new unique collaboration. The studio’s beloved characters, iconic heroes and incredible talent are a great voice to deliver the message that moviegoers have easy access to purchase advance tickets via our seamless online and mobile platforms.”
The collaboration follows successful ventures with Sony Pictures on such films as Hotel Transylvania and Cloudy with a Chance of Meatballs 2.
To view the Smurfs: The Lost Village co-branded commercial, visit www.MovieTickets.com/ASmurfinGoodTime.