NAC honors Tish Hardric with annual Membership Award

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Cinemas News

The National Association of Concessionaires (NAC) presented Tish Hardric, national sales manager, theatre division, Great Western Products, with her third Krystal La Reese-Gaule Membership Award for the fiscal year 2016. The annual award is presented to the member who sponsors the most new NAC full memberships during the most recent fiscal year.

An award and a free registration to the annual NAC Concession & Hospitality Expo was presented to Hardric at the Annual Membership Luncheon on Thursday, July 13. The presentation was made by Brian Taylor, CEO of Kernel Seasons, who is sponsoring the award in memory of Krystal. Hardric also received the award for 2014 and was named co-recipient of the inaugural award along with Adam Gottlieb of CCSI for 2013.

Hardric recruited seven new members in 2016 to bring her total to 29 since becoming a member in August 2013. She received the prestigious Double Diamond Pin in September 2014, signifying sponsorship of 20 new NAC members. Hardric is one of only seven individuals, and the first woman, to reach this status in the 73-year history of NAC. She has since also received her Triple Diamond Pin.

An extremely active and valuable advocate for the Association, Hardric was named regional VP) for the Southeastern United States in September 2016 and has recently been named chair of the NAC Membership Marketing Committee. Prior to that, she had served the as chair of the Mentorship Sub-Committee.

The new members sponsored by Hardric in 2016 include: Desmond Asberry of Flagship Cinemas, Nancy Bergeron of Arylessence, Erick Bennett of Saturn Lounge, Thomas Butera of Georgia Theatre Company, David Karsh of Cotton Cravings’ Freshly Spun All Natural Cotton Candy, Mike Pautz of Mannon Specialty Foods, Inc. and Connie Poling of Shadybrook Cinemas.

The award was established in memory of former NAC board member and industry friend Krystal La Reese-Gaule, who passed away due to illness in early 2013. As an active NAC member since 1996 and a great advocate for the Association, Krystal had sponsored numerous new members for which she received the Ruby, Sapphire and Four-Point Diamond pin designation. At the time of her passing, she was on the verge of reaching Double Diamond status. Following a career in concessions management with GKC Theatres, Krystal joined Kernel Season’s popcorn seasoning as its national sales manager in 2005. Known for her warmth, contagious smile and outgoing personality, she was a natural salesperson and quickly made a name for herself in the concession and movie theatre industries.—Chris Dammann, NAC