National CineMedia forges partnership with Pecan Pie Prods.
National CineMedia (NCM) signed an affiliate partnership agreement for national advertising with Pecan Pie Productions, welcoming nearly 300 theatres nationwide with approximately eight million attendees to its national theatre network.
Pecan Pie Productions is the latest affiliate partner to become a part of the largest cinema advertising network in the U.S. In the past year, NCM has also welcomed 76 theatres with 540 screens and approximately 18 million attendees from top regional and local exhibitors including Bow Tie Cinemas, Cinergy Entertainment Group, Inc., Evergreen Desi Enterprises, Inc., Golden Ticket Cinemas, Infinity Theatres, Legacy Theatres, Main Street Theatres, Megaplex Theatres, MJR Digital Cinemas, Venue Cinemas and Windom State Theatre to its national theatre network. NCM’s network currently includes over 20,800 screens in over 1,650 theatres in 187 Designated Market Areas (all of the top 50).
“We’re thrilled to be working with Pecan Pie Productions to provide national advertising for its great network of independent theatres across the country,” said
Stacie Tursi, senior VP, affiliate partnerships and local and digital sales. “The addition of new theatres in a wide geographic variety of smaller markets will be especially appealing to NCM’s national brand partners, who value broad national reach and high audience engagement.”
"As a leading partner for independent theatres across America, Pecan Pie Productions is pleased to be expanding our reach with today's partnership with NCM," said Kevin LaKritz, president and CEO of Pecan Pie Productions. "We have been impressed with NCM's leadership team, strategic approach, and their shared belief that local communities matter. We look forward to a long-term partnership with NCM, and to increasing our value to our customers nationwide."