National CineMedia launches 'Noovie' pre-show in cinemas nationwide
What’s Noovie? Audiences will soon find out when National CineMedia (NCM)’s new “Noovie” pre-show launches on over 20,600 screens in 1,700 movie theatres throughout the U.S. this weekend.
“Noovie”is focused on leading moviegoers to what’s next in entertainment. The program will replace NCM’s “FirstLook”pre-show in theatres across the country including AMC, Cinemark, Regal Entertainment Group, and 49 other regional and local theatre chains.
NCM will be programming an exclusive Noovie content pod in the show that will give audiences a look at “what’s Noovie” in their world, including movies, music, local and more. The Walt Disney Studios has signed on as the premiere studio for new “Noovie Backlot”segments through June 2018, and will offer a behind-the-scenes look at upcoming films from Disney, Pixar, Marvel Studios and Lucasfilm, including Coco, Star Wars: The Last Jedi, Black Panther, A Wrinkle In Time, Avengers: Infinity War, the Untitled Han Solo Star Wars Anthology Film and The Incredibles 2. The first Noovie Backlot segment for Disney-Pixar’s Coco will feature a real-life Xolo dog going on an adventure at Pixar studios—playing catch, making friends, grabbing lunch—just like the animated Xolo dog Dante in the film.
“We’re excited to expand our relationship with NCM,” said David Sieden, VP, cinema partnerships, at the Walt Disney Studios. “There is no better showcase for our studio content than the big screen, and ‘Noovie Backlot’ is a fresh way to give fans a fun and exclusive look at our slate of upcoming films.”
“Noovie Soundcheck,” an exclusive, cinema-first music series in partnership with Sony Music Entertainment’s Rumble Yard giving fans a glimpse into unscripted, unrehearsed moments with the band before the concert crowds arrive, is also premiering in Noovie in October. The first segment will feature Foo Fighters, filmed during the sound check for their recent Landmarks show shot at the Acropolis in Greece.
As it continues to evolve, Nooviewill feature fun games including “Name That Movie” trivia and Fantasy Movie League, an experience that combines the competition of fantasy sports with the popular world of entertainment and movies. NCM’s new Noovie pre-show will also continue to showcase entertainment content from ABC Networks, Amazon, Disney, Google, Hulu, Nintendo, NBC, Toyota, Turner Broadcasting System, and more, along with national, regional and local advertising.
“Noovie gives movie audiences a reason to arrive early to discover what’s next, and will soon go beyond the big screen with new digital properties that deliver entertaining content, purposeful commerce and interactive gaming opportunities for movie audiences,” said NCM’s CEO, Andy England. “Now is a great time to go to the movies.”