New products and technologies at CinemaCon 2018

News
Technology and New Products

The CinemaCon tradeshow runs from 11:00 a.m. on Tuesday, April 24, through 12:30 p.m. on Thursday, April 26. Here are select new products and technologies which will be on display at Caesars Palace in Las Vegas.

American Cinema Equipment

American Cinema Equipment announces their latest product launch, the KLA-2E Cinema Automation. The KLA-2E is available in two models with eight and 16 outputs, both of which offer manual control switches, high and low current relays, Ethernet control, logging and diagnostics. The KLA-2E is a reliable automation product that is quick and easy to set up with existing theatre systems. Replace your old, outdated automations today and stop worrying about the future! Visit us at CinemaCon booth 2316A for more information, or contact us anytime at cinequip.com.

Barco

Barco announcesnew Smart Laser High Contrast projectors designed to deliver stunning image quality for smaller screens. These laser cinema projectors are highly efficient and cost-effective, overcoming the typical challenges associated with creating high-contrast movie images, especially for smaller screens. Barco developed these new laser models based on market research indicating that exhibitors wanted to offer patrons rich, immersive cinema entertainment in every theatre, not just their largest or PLF auditoriums. Now, exhibitors can present truly brilliant imagery that captivates audiences and delivers a one-of-a-kind entertainment experience. They offer an excellent value proposition for movie exhibitors, combining consistent laser image quality, native 4K resolution, enhanced ANSI and native contrast, proven DLP technology, superior cost efficiency and a long lifetime. All of these reasons combined make them the perfect projectors to enable the all-laser multiplex.

Never-before-seen in this footprint, the DP4K-13BLPHC is ideally suited to small- to mid-size screens while the DP4K-18BLPHC is designed for mid-size screens. Both models will be available for shipping beginning in April 2018.

All Smart Laser projectors also have the option of Barco SmartCare—a 10-year light output guarantee ensuring a decade of worry-free operation. With the addition of these high-contrast laser projectors, Barco offers the widest portfolio of laser projectors (18 models) to offer the perfect match for every screen.

At CinemaCon, Barco will also debut its exciting new brand, a joint venture with ALPD and CGS. Barco says, “We have assembled the best and brightest to continue our heritage of building the best products while delivering a new level of service. The result: We will deliver a wide range of innovative cinema technology and service solutions that will assist you in making worry-free choices for your theatres.” Barco also promises to unveil “a top-secret, pioneering concept that boosts movie image quality to never-before-seen levels.” Visit Barco at Milano suites 5-7 and Neopolitan suites 1-4. (barco.com/digitalcinema)

Brunswick Bowling Products

The leader in the bowling industry for over 125 years, Brunswick Bowling provides products, services and industry expertise for the development and renovation of bowling centers and mixed-use facilities across the entertainment industry. As cinemas explore ways to diversify their product offerings to attract and retain audiences, Brunswick Bowling has brought the world’s number-one participatory sport to theatres across the country. The company’s turnkey offerings position cinemas for success, arming cinema owners with the tools they need to set their vision. Brunswick Bowling is the one-stop shop for proprietors exploring what bowling can bring to their business. Learn more at booth 2012A (brunswickbowling.com/cinema)

Christie

Visitors to the Milano I, II and III rooms can experience live demonstrations of the Christie CP4325-RGB pure laser cinema projector, which delivers a premium moviegoing experience to mainstream theatres. Leveraging the 50-years-plus heritage of Christie’s innovative leadership in cinema solutions, the latest being Christie’s fully integrated RealLaser illumination technology  featuring CineLife™ electronics, this compact, all-in-one DCI-compliant projector excels in image quality and operational lifetime, while providing a low cost of ownership.

The CP4325-RGB outperforms any cinema projector in its class with superior image quality of more than 20,000 lumens and more than three times the contrast ratio of current, comparable systems. Two “value proposition” versions in the RealLaser portfolio, the 2K CP2315-RGB and CP2320-RGB models, are on the horizon and will be discussed at the show.

Christie is also introducing two new Christie® Vive Audio™ S Series subwoofer models, ideal for delivering cinema LFE (Low Frequency Effects).

The S118LP Low profile subwoofer and S218LP Low profile subwoofer offer improved performance and greater installation versatility, with a depth of just 15.5 inches (394mm), enabling installs in a wider range of environments than typical subwoofers. With newly developed, high-performance 18” drivers, boasting dual 4” voice coils, integrated into a heavily braced, ported cabinet design, excellent frequency responses result.

For more details, come by and see these and other Christie products, offerings and solutions in Milano suites 1-3. (christiedigital.com)

Cinemeccanica

Cinemeccanica announces the brand-new LUX 6A-8K/12K/18K/24K, the smart RGB laser source specifically designed for small and medium-size screens. With these last RGB lasers, the company extends the suite of laser illumination system for Barco, Christie and NEC projectors.

To complete the cinema market offer, Cinemeccanica introduces the advanced TMS Streamer to improve performances in multiplexes by streaming movies and videos contents in real time. No more wasting time moving content back and forth. In addition, a user-friendly touch screen inside the auditorium is designed for managing private, hired and dine-in cinemas. Visit Cinemeccanica at booth 2515A. (cinemeccanica.eu)

CJ 4DPLEX

CJ 4DPLEXis bringing a new concept to CinemaCon:“4DX with ScreenX,” combining two immersive cinema experiences for the next phase of immersive cinema.   

Currently being sneak-previewed at a theatre in South Korea, the concept utilizes the motion chair and environmental effects of 4DX and the 270-degree, multi-projection panoramic visuals of ScreenX. Its styling design features blue LED lights on the auditorium ceiling and sides of seats, and a higher level of multi-sensory immersion. Following the sneak peek in South Korea, this CinemaCon debut marks the official launch of its worldwide rollout strategy.   

Taking 4DX beyond the auditorium, making their U.S. premiere at CinemaCon are the new 4DX VR Interactive Racing and 4DX VR Sports (Board Type) units. These three products are being offered to exhibitors as a “Lobby Entertainment All-In-One Package” to create additional revenue opportunities by providing patrons alternative content before they watch the feature film, in the form of innovative virtual reality. All three units give users the feeling of acceleration and deceleration and can be used with any VR head-mounted device (HMD) as well as in coordination with any VR content including gaming and short films.

* 4DX VR Interactive Racingallows up to four players to race against the clock and each other in a realistic multiplayer simulator.  

* 4DX VR Sports (Board Type)is an ultimate snowboarding simulation that takes people beyond the experience of “being there” and is tailor-designed to appeal to all ages.

* 4DX VR Diskallows people to explore 360 degrees of virtual reality without having to place their feet on the floor, and rotates horizontally to give the feeling of actually being in a particular environment and able to move around freely.

CJ 4DPLEX is also debuting the world’s first VR Cinema, which implements VR-exclusive film or any kind of VR content: games and entertainment content, short films and promotional movie trailers. By adding HMD packages as an add-on option to any 4DX auditorium, exhibitors are able to widen their business opportunities from feature film to virtual-reality content. Experience these innovations inRoman Ballroom II on the Promenade level (second floor). (cj4dplex.com)

C. Cretors & Company

Keep safety at the forefront of your operation! Cretors’ 32, 48 and 60-oz. Mach 5 Series with 3’ and 4’ cabinets now meet the rigorous testing standards for New York City Certificate of Approval (COA) #5759 approvals as well as the UL KNLZ and KNKG standards, making them among the safest machines on the market.  This means that not only does the Mach 5 stand up to the strictest fire codes, it also includes ANSUL technology and Ventless hood design. Visit Cretors at booth 413F. (cretors.com)

Dolby

Save space. Reduce heat. Amplify sound.

The advanced high-density design of the Dolby Multichannel Amplifier can replace up to 16 stereo amplifiers, using less space and producing less heat, to lower your overall costs. With less equipment to install, power and maintain, you get a simpler and more efficient installation. The Dolby Multichannel Amplifier is available in 16, 24 or 32-channel configurations. The 16-channel configuration includes enhanced power handling for lower impedance loudspeakers. Learn more at booth 2503A. (dolby.com)

Encore by Palliser

Bring immersive comfort and unparalleled convenience to your cinema seating with the R2 Premium Rocker from Encore by Palliser. Designed to fit 48” riser platforms, the R2 significantly reduces construction costs associated with larger luxury recliners. The flip-up seat bottom provides easy access to serviceable components, while a durable molded back panel prevents damage and protects your investment for the long term. Enjoy consistent comfort thanks to resilient, high-density foam in the seat back and bottom. Options like rapid seat-heating technology, a USB charging port, integrated cupholders and LED aisle lighting take moviegoing to a whole new level. Encore by Palliser’s R2 Premium Rocker: It’s where you want to watch.

See the R2 at booth 925F. (encore.palliser.com)

Entertainment Supply & Technologies

Entertainment Supply & Technologies offers turnkey design and custom solutions for the cinema space. The firm continues to expand its foodservice portfolio to best serve both traditional and dine-in theatres, including all major brands of equipment. For theatre owners looking to expand or update their concession areas, ES&T also offers custom concession casework and bar design. As a provider and installer of all digital technology, ES&T provides premium-large-format screen systems, digital projection and sound, and is a certified installer for all major manufacturers, including IMAX. ES&T specializes in aisle lighting installation and the manufacturing of custom wall draperies. Stop by booth 337F to learn more. (ensutec.com)

Fandango

Fandango’s mobile and social ticketing innovations serve moviegoers and exhibitors for movie discovery and ticketing to more than 33,000 screens worldwide. Fandango works closely with technology partners like Apple, Google, Amazon, Facebook, Microsoft, Snapchat and others in building new mobile, social, AI bot and voice-recognition tools that enable moviegoers to discover movies and buy tickets—or ask Alexa which movies are playing in nearby theatres.

Fandango ticketing is integrated into Apple’s Messages platform and Facebook Messenger, so that when fans are planning a group movie outing, they can access Fandango without leaving their messaging conversations. Fandango has also incorporated new digital payment platforms, including Apple Pay, Google Pay, PayPal, Visa Checkout and MasterPass, enabling ticket purchases via debit and credit cards, and offers Split Pay, making it easier to share the bill for tickets with multiple friends. (fandango.com)

GDC Technology

GDC Technology’s Cinema Automation CA2.0is the first-ever centralized solution to automatically manage content storage and playback, show scheduling, power supply and screening quality. This powerful solution leverages machine intelligence to revolutionize cinema management for improved efficiency, enhanced reliability and reduced human intervention, all made possible due to its three breakthroughs:

  • Breakthrough 1: SCL-2000 Centralized Storage Playback Solution
  • Breakthrough 2: Automatic Content Management and Show Playlist Generation
  • Breakthrough 3: Intelligent Cinema Equipment Management

GDC’s SR-1000 Standalone IMB® is the cutting-edge and future-proof IMB that exhibitors have been waiting for. SR-1000 is the company’s sixth-generation digital cinema media server, designed for near-zero maintenance and minimal total cost of ownership. The key benefits include:

* CineCacheTM (built-in cache memory)—content playback can be performed without the need of local HDD storage

* Ultra Storage technology enables the playback of over 1,000 movies when combined with Cinema Automation CA2.0

* Seamless integration with Series 1, 2 and 3 projectors including Barco, Christie and NEC to ensure highly reliable and secure content delivery

Is your cinema ready for the future? Equip your cinema management with innovative technologies and machine intelligence to enhance your competitive edge in the industry now.For more information, contact marketing@gdc-tech.comor visit www.gdc-tech.com. See GDC at CinemaCon booth 2103A.

Gold Medal Products

Introducing the Hot Diggity Pro Series: Grill up hot dogs with professional style and unbeatable performance. This stainless-steel roller grill series comes in three sizes: compact, standard and large. Features include:

* Convenient foot spacers for flat or angled presentation

* Improved seal between roller and cabinet

* Heat and serve with 10 rollers divided into front and rear heat zones

* Front or rear counter serving

* Stainless-steel drip tray make cleanup easy

* Add food shields and bun cabinets to complete your setup

For all your concession needs, rely on Gold Medal to deliver snacks, smiles and success. Visit CinemaCon booth 707F. (gmpopcorn.com)

Harkness Screens

The all new Perlux® HiWhite is a brand new white gain screen family for 2D and active 3D movies. Perlux HiWhite reimagines Harkness' previous Perlux products and incorporates Nanolast™ technology to create the whitest-ever gain screen, providing a breathtaking presentation that showcases movie content as the filmmaker intended.

The new surface technologies deliver ultra-wide viewing angles, a minimum 40% increase in half-gain angle, dramatically improved uniformity, superior color and contrast, and it’s laser-ready. Perlux HiWhite is available globally in three gain levels (1.4, 1.8 and 2.2) with a maximum size of 60’ (18.28m) in height and screens can be shipped either rolled or folded in a box for expedited delivery. See the Perlux HiWhite at booth 2203A. (harkness-screens.com)

Home Market Foods/Eisenberg Sausage

Home Market Foods presents Cooked Perfect® Fire Grilled Chicken Chunks. Fire grilling our Chicken Chunks locks in the juices and ensures tender chicken on the inside and plenty of flavor on the outside. Available in popular flavors like Bourbon BBQ and Buffalo Ranch. 

Cooked Perfect® Chicken Bites are made with all-white-meat chicken breast infused with bold flavor throughout, lightly breaded and glazed so no dipping sauces are required. Available in two flavors: Honey BBQ and Buffalo Ranch.  

Chicken RollerBites® are tender, juicy chicken teamed up with kickin’ spices for one epic snack. All products are fully cooked—just heat and serve. Sample these treats at booth 307F. (homemarketfoods.com)

Irwin Seating Company

Irwin Seating Company, leader in seating solutions for the cinema industry, is pleased to introduce ZG4, the latest Spectrum Recliner Luxury model. This version features a new seat module that offers exceptional comfort with a deep cushioned ride. This seat works in conjunction with a new proprietary recliner mechanism for a smooth motion. Early screenings of ZG4 have led to rave reviews as patrons find their optimum personalized comfort and viewing position. Spectrum ZG4 provides more recline than previous models, enhanced comfort and unmatched operational imperatives only offered by Irwin Seating. For additional information, call (866) 464-7946 or stop by CinemaCon booth 201F. (irwinseating.com)

Jack Roe

To be, or not to be: that is the question:


Whether ’tis nobler in the mind to suffer


The vpns and late nights of executable files,


Or to take action with internetticketing.com,


And by so doing end them? To wait: to sleep;


No more; and by a single click to say we end


The heartache and the thousand disconnects

That the internet is heir to, ’tis a consummation

Devoutly to be wish’d that brings us benefits also.

To see one’s own numbers before us,

And be able to act immediately on that data?

This is the thought that I have been dreaming of.

And this is the world I now wake to.

(Booth 819F, jackroe.com)

Lighting Technologies International

Lighting Technologies International (LTI) will be launching five new xenon lamp models at CinemaCon. The new lamp models will include the XDC 1600B and high-wattage XDC-7000B for Barco digital cinema projectors, the XDC-2100C and XDC-2300C for Christie projectors, and a new lamp model XDC-6500BI2 for Gen III IMAX projectors. LTI manufactures all xenon lamps at their state-of-the-art factory in Baldwin Park, CA. For more information, visit LTI booth 2217A. (ltilighting.com)

Mars

Snickers® introduces Snickers Peanut Butter Crisper, a new offering that provides the perfect balance of sweet, salty, creamy and crispy. Providing the satisfaction of real peanut butter with the crunch of crisp, it comes in four portionable squares consumers are sure to love. Sample them at booth 701F. (mars.com)

MediaMation

MediaMation’s MX4D Pod is an experiential marketing tool for advertising events, movies, products, etc., as well as promoting VR content and gaming capabilities. Each pod is equipped with two MX4D motion EFX seats to capture the attention of the customer while simultaneously delivering a lasting brand impression. The stunning exterior design of the MX4D POD contains a 75” digital billboard as well as several surfaces for eye-catching graphics. The MX4D POD can be equipped with traditional screen viewing or VR to deliver the most immersive experience. Build greater brand equity and higher income opportunities with the MX4D Motion EFX Pod.

The first of its kind for cinemas/exhibitors worldwide, the MX4D eSports EFX Theatre is a hybrid of the MX4D Motion EFX theatre that quickly converts into an immersive MX4D eSports arena. Each theatre is equipped with MediaMation’s (MMI) world-class MX4D EFX seats to allow the best cinematic experience available today, while also bringing in additional revenue and new incremental customers for MX4D eSports tournaments during off-peak periods. The MX4D Esports package adds MMI’s patent-pending modular gamer stations with full broadcast capabilities, specialized lighting, camera and video equipment to their standard MX4D theatre for a unique and inclusive experience. The MX4D eSports Motion EFX Theatre is the future of cinema entertainment. Learn more at booth 2703A. (mediamation.com)

Moving iMage Technologies

Moving iMage Technologies’ ALMS-20L Dimmeris their next-generation lighting control product. The ALMS-20L provides dual voltage functions in one unit (120V lighting and 1-10V LED lighting). A triac-based forward-type phase-control dimmer, it accepts commands from the front buttons or from the digital input or LAN. Simple programing can be accomplished via GUI or from the LCD display on the front cover.

MiT’s ALF-4G Directional Spot brings the LED module down below the ceiling with a pivoting gimbal to allow the light to be directed at artwork or side walls or to illuminate a guest speaker, etc. Option: Your company logo can be inserted and projected (e.g., gobo).

MiT’snew ALS Wall Sconce occupies a narrow footprint and uses MiT's proprietary LED driver while offering +2000:1 dimming range. The power for this unit uses an external low-voltage power supply of 24-30VDC (there is no AC wiring to this sconce). Mounting options: wall mount or ceiling grid mount. Two models are offered: front-illuminated and front/rear-illuminated. Custom arrangements can be made for a gobo type projected image of your logo. The Sconce can be easily controlled by the ALMS-20L Dimmer (or IEC 60929 1.0-10V standard controller). Learn more at booth 2419A. (movingimagetechnologies.com)

NEC

NEC Display Solutions’ NC3541L brings the introduction of RB laser technology to the projection realm for the first time. This is the latest DCI-compliant RB Laser DLP cinema projector. Delivering 4K resolution, it captivates audiences with excellent image quality, creating an immersive movie experience. The high-brightness output of 35,000 lumens creates spectacular images and the 3D capabilities will take your establishment ahead of the competition. Being easy to operate and user-friendly allows for overall lower cost of ownership. Experience the real magic of cinema with RB laser technology. Visit NEC in Milano suites 4 & 8. (necdisplay.com)

Omniterm

Omniterm introduces “paperless ticketing retrieval,” a mobile solution to validate online tickets. Omni Usher Point is a new mobile application designed to streamline the verification process of online ticket purchases. It’s the next step in providing your customers with a method of bypassing box-office lines and presenting their online purchases directly at the usher stand. The application utilizes standard Android devices and provides theatre personnel with visual and audio feedback during the retrieval and verification process. This solution provides the ideal environment for theatres wishing to reduce or eliminate the paper ticket entry method. See the Usher Point at booth 416F. (omniterm.com)

Packaging Concepts, Inc.

Packaging Concepts, Inc. is again expanding our ever-growing line of concession packaging. We are now manufacturing 85-oz. and 130-oz. paper popcorn tubs that are offset printed, with up to 175 line screen, for the best possible printing in the industry. The tubs are available in custom and stock design prints. As movie exhibitors continue to increase their concession offerings, PCI is there to assist with design, graphics and delivery of quality concession packaging at an economical cost. Visit us at CinemaCon booth 924, or you can contact us by phone at (314) 329-9700; by e-mail at info@packagingconceptsinc.com; or by logging onto www.packagingconcepts.com.

ProctorCompanies

Proctor Companies is proud to be the exclusive industry supplier of Okite®, a natural quartz material perfectly suited for use in theatre countertops and walls. This beautiful, durable, non-porous material is stain and scratch-resistant, easy to clean, and never needs sealing or polishing—a distinct advantage over other materials. It's NSF and LEED-certified and really stands up to hard use!  

Okite is available in a wide array of patterns and colors. Some colors are translucent so panels can be under-lit or backlit for dramatic effect. See Okite at booth 113F. (proctorco.com)

QSC

The QSC CMS-5000 is a next-generation cinema media server that features onboard solid-state storage, exceptionally fast high-speed DCP ingest, dual HDMI 2.0 ports for alternate content, and native support for Q-SYS, QSC’s network platform for integrated sound, picture and control. It is capable of JPEG 2000 DCI content playback at 2K 2D up to 60 frames per second, and 4K 3D up to 30 frames per second. The CMS-5000 also supports DTS:X (64 channels) and Atmos immersive sound formats.

As part of the Q-SYS ecosystem, the CMS-5000 in Q-SYS Designer software appears as a component, providing full system interconnection, audio channel routing, status monitoring and control.

The DCM 100 and DCM 300 are cinema crossovers and booth monitors based on QSC’s extremely successful DPM signal processing platform, providing loudspeaker crossover and monitoring functions in a single integrated system.  Designed to be used with QSC’s DCA power amplifiers, the new DCM Series replaces the DCM 10D and DCM 30D, and features advanced Intrinsic Correction™ settings for DSC cinema loudspeakers, which optimizes loudspeaker performance out of the box and minimizes onsite in-room equalization. For up to three screen-channel loudspeakers, the DCM 100 is configurable for passive and bi-amplified operation, and the DCM 300 is configurable for tri and quad amplification. Both models accommodate two or four surround channels for 5.1 or 7.1 cinemas. Visit QSC at booth 2303A. (qsc.com/cinema)

Samsung Electronics

Samsung is the first company in the world to introduce an LED cinema screen into a 123-year-old projection based market. The Samsung Cinema Screen is the next evolution in theatre technologies and the world’s first DCI-compliant LED theatre display. The groundbreaking self-illuminating screen shows realistic and engaging visuals—projector-free—providing next-generation picture quality to offer moviegoers a more immersive viewing experience. The Cinema Screen can display true black colors, offering a superior visual experience to the distorted or grayed-black hues commonly offered by legacy theatre technologies. This accurate representation is furthered by 18-bit processing that maintains consistently authentic low-tone grayscale effects, as well as an infinite contrast ratio that maintains visual integrity in darkroom settings. This also includes peak brightness (146fL, 10 times brighter than projection), accurate color presentation and distortion-free uniformity to bring content to life.

Samsung’s Cinema Screen is just the latest addition to its ever-expanding lineup of theatre-ready technologies. The screens are capable of 2K, 4K, 3D and HDR. From the moment consumers approach the theatre to the moment they depart, Samsung’s Smart Signage displays guide their complete cinema journey, ranging from self-ticketing kiosks and interactive movie posters to informative concession signage. As a total solutions provider for the theatre industry, Samsung continues to explore new and exciting ways to improve the customer experience and drive greater operational efficiency for operators. See Dianne LaGuardia, Samsung’s senior manager of cinema PR, at CinemaCon booth 2117A. (samsung.com)

Telescopic Seating Systems

Smart Clean Sweep and Smart Guardian are the latest smart innovations in recliner seating automation and cleaning systems by Telescopic Seating Systems (TSS). Smart Clean Sweep and Smart Guardian offer many new features including collision detection, preventive maintenance, battery backup and emergency close. Pay for your recliners with your cleaning cost savings from Smart Clean Sweep! Make your recliner seating safer with Smart Guardian. Lower your installation costs with Smart Power. See the full range of TSS products at booth 2213A. TSS products are protected by numerous issued and pending international patents. (telescopicseatingsystems.com)

VIP Cinema Seating

As the first to introduce luxury cinema seating, VIP Cinema Seating revolutionized the moviegoing experience and shifted the seating paradigm from quantity first to quality always. Today, the revolution continues, as VIP looks inward to innovate with leading-edge materials and construction that go beyond current state-of-the-art to create a level of quality far deeper than eye level. While the exterior beauty of VIP’s newest cinema seating is precisely what exhibitors and moviegoers have come to expect, the comfort and durability that come from within are what define this generation of products and promise to revolutionize cinema seating once again. VIP is excited to announce a new line of diversified products in multiple price ranges at CinemaCon booth 901F. (vipseating.com)

Vista

Vista is introducing three products at CinemaCon.

Cinema Manageris Vista Cinema’s first major release toward making their cinema-management suite of products cloud-ready. Day-to-day cinema manager tasks are shifted into a new era of “easy” via a new intuitive user interface. Cinema Manager was designed from the ground up, taking a user-first approach to the common tasks that managers perform regularly, enabling them to be completed in less time and with less risk of errors.

Vista F&B is a foodservice system purpose-built for cinemas. It’s a standalone application, but also integrates with Vista Box Office, vouchers and gift cards, loyalty and more. Whether POS, a bar, in-seat or restaurant dining, F&B will optimize the experience for your customers and staff. Integration with Vista Mobile enables customers to easily satisfy their F&B cravings anytime.

More than a self-service sales channel, Vista Mobile leverages the benefits of a range of Vista modules, connecting your customers with your cinema experiences as never before.Visit Vista at CinemaCon booth 625F. (vista.co)