New technology venture Cinionic makes its branding debut

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Technology and New Products

The previously announced strategic joint venture between Barco, China Film Co. Ltd., Appotronics and CITICPE has introduced the company branding in the run-up to CinemaCon 2018.

The new company will be called “Cinionic.” The name is a combination of cinema and ionic, defined as the “coming together of forces to create energy in the cinema industry.”

The logo icon is a colorful continuous wheel representing movement and energy. The color wheel not only represents diversity, the brand colors of the three founding partners are integrated into the array of colors.

The new brand comes with a matching tagline: “Experiences. Delivered.” Carl Rijsbrack, chief marketing officer at Cinionic, commented: “Our tagline is our commitment to customers—that they can count on Cinionic to deliver the ultimate cinema experience. It’s simple, direct, and reflects our commitment to deliver compelling audience experiences.”

The new company will focus on a combination of innovative cinema solutions, flexible financing and a comprehensive service model.

“In a post-VPF world, it’s no longer enough to provide superb engineering and market-leading products,” stated Wim Buyens, CEO of Cinionic. “Our customers are asking for more complete financial and service solutions. That’s what Cinionic, with the strength of all three JV partners, will deliver.”

Cinionic. Buyens continued, “We are listening to exhibitors and taking action. We will deliver everything needed to ensure operational peace of mind while elevating the audience experience, from the latest visualization solutions to a comprehensive service-care offering and affordable financing.”

Barco will be the exclusive OEM partner for all projection and image-processing technologies in the joint venture. ALPD will provide laser technology and retrofit solutions while CGS contributes quality solutions for Premium Large Format (PLF) screens.

Cinionic will officially introduce its new brand to the global cinema industry at the upcoming CinemaCon trade show at Caesars Palace in Las Vegas, April 23-26.