Peter Rabbit teams up with 'Take Your Child to the Library Day'

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On Saturday, Feb. 3, as families participate in “Take Your Child to the Library Day,” Peter Rabbit will be teaming up with local events across the country to make the day “Blue Jacket Day.”

Joining forces with Reading Is Fundamental (RIF), the largest nonprofit children's literacy organization in the United States, Peter will help bring awareness to children's literacy and ignite a love of reading with a series of special events. 

James Corden, who voices the title role in Sony Pictures’ Feb. 9 release Peter Rabbit, announced Blue Jacket Day by reading to kindergarteners at a New York City school, where he also took part in the fifth grade's musical performance.  

On Blue Jacket Day, participating libraries across the country will host special Peter Rabbit-themed events and activities. Costumed characters will visit libraries and select regional events (for a schedule, go to www.PeterRabbit-Movie.com), and exhibitors will be hosting blue box book drives, in which families can donate books to RIF. In addition, for every photo posted on social media that includes the hashtags #PeterRabbit #BlueJacket, a book will be donated to RIF. 

In addition, in select markets across the country, following the library visit, Peter Rabbit will inviyr families to attend a promotional screening of his new movie. As the crowd arrives in their blue jackets (just like Peter's), they'll bring a book to donate to the cause.

In Los Angeles, at Caruso's retail, dining and lifestyle destination The Grove, the celebration of Blue Jacket Day will also incorporate the world premiere of Peter Rabbit. The cast from the film will hit the red carpet, and select moviegoers and fans will enjoy a day of Peter Rabbit-themed activities, photo opportunities and social moments.

"Peter Rabbit is often one of the first literary heroes for young readers, as parents read Beatrix Potter's tales of the mischievous bunny to their children. When those children grow up and become parents themselves, Peter's legacy is passed on," said Will Gluck, co-writer/director of the film. "Now, as Peter takes on the starring role of the new movie, we're celebrating with a program that encourages a lifelong love of reading to be passed on as well."

"Reading ignites imaginations and opens a world of possibilities for children," noted Beth Meyer, chief marketing officer at Reading Is Fundamental. "By partnering with Sony Pictures on Peter Rabbit, we can provide books to kids who need them most and extend the experience of this classic story with supplemental literacy resources to create engaged and confident readers."

Francesco Sedita, president and publisher, Penguin Workshop, and publisher of the Peter Rabbit books, said, "As the caretakers and keepers of Beatrix Potter's legacy, we are delighted to be joining Peter in celebrating Blue Jacket Day and Take Your Child to the Library Day."