Powster and RealD partner for CineEurope virtual-reality promotion

Technology and New Products

Leading 3D provider RealD Inc. and Powster, a creative studio helping to connect movie studios and moviegoers, have teamed up to provide a virtual-reality promotion for this year’s CineEurope, taking place in Barcelona, Spain, June 19-22.

Upon registration, each CineEurope delegate will receive a packet that includes the world’s first RealD-designed VR glasses to be used with Powster’s new mobile-phone app trailered.com, which allows attendees to experience the CineEurope conference in a virtual-reality cinema.

The CineEurope experience begins with 3D clips of invitations to official movie studio slate presentations, panel sessions and other conference events. Attendees also can access an advance experience of the regular trailered.com website, which allows the user to watch trailers for movies at nearby cinemas in 3D.

“RealD is the industry’s largest visual technology company and we have been at the forefront of embracing and introducing consumers to the next generation of enhanced entertainment experiences,” said Travis Reid, president of worldwide cinema and chief operating officer at RealD. “We believe VR is the next frontier for truly immersive 3D and this unique promotion with Powster builds on our company’s heritage and mission towards delivering 3D to literally every screen imaginable.”

"Powster is excited to bring 3D virtual reality trailers to online audiences, helping drive our mission of getting more people into the cinema,” says Powster CEO Ste Thompson. “And we’re thrilled to launch our trailered.com app with RealD and CineEurope. Trailered.com reduces the effort required to find what you want to see at the cinema, resulting in more cinema admissions. It connects the dots between a consumer and a ticket sale while providing entertaining content in an accessible and exciting fashion. That serves all sides of the cinema equation and we’re excited to be working with RealD to bring CineEurope attendees a pocket-sized device for watching 3D trailers.” Powster is a Vista Group International company.