Powster announces full ticketing function for movie websites

Cinemas News

Powster creates movie websites for all six major studios and launches over 170 movie sites every month. After successful beta testing, Powster has now enabled full ticketing on these sites so that cinemagoers can complete the entire purchasing journey without redirecting the user to a third-party website.

Powster’s ability to launch full ticketing at scale is in part related to movieXchange’s MX Tickets service, Vista Group’s new global ticketing platform allowing ticket sellers to integrate with and transact against all exhibitors. By integrating the full payment process into the movie site, Powster has improved the user journey of purchasing a ticket.

The Powster ticketing model is unique to the industry. Payments are deposited directly with the theatre, eliminating the administrative hang-ups previously associated with third-party ticket sales. For studios, Powster ticketing ensures visibility and measurement of the entire purchasing process culminating in actual ticket sales.

Hollywood distributors and industry partners Twentieth Century Fox Film, Paramount Pictures, STXfilms, RealD, Annapurna, The Orchard, CBS Films, Magnolia Pictures, Amazon Studios, ShortsTV, FilmRise, GKIDS, Gunpowder & Sky and more have partnered with Powster and integrated full ticketing flow into their systems.

Powster CEO Ste Thompson says, “We have researched into the best solution for both movie theatres and movie distributors. Our solution equally benefits both parties by enabling the movie studio to optimize their advertising and the movie theatre to retain the customer.”

Over 20 theatres and chains have signed on to implement full ticketing upon its release, including B&B Theatres, New Vision Cinemas, Celebration Theatres, Starlight Cinemas, Paramount 5, D’Place Entertainment, Envision Cinemas Bar & Grille, Tristone Cinemas, Main Street Theatres, Midwest Movies, FatCats Entertainment and Tristone Cinemas. Full ticketing will reach over 27,000 screens in its first months of processing.

Powster ticketing can be integrated into social platforms such as Facebook, Snapchat and Instagram, so users can complete their ticket purchase without leaving the site. Full ticketing has also been built into Powster’s Facebook Messenger experiences, where users can set reminders, watch movie trailers and organize showtimes with friends. all without leaving Messenger. 

Powster will be exhibiting full ticketing, AR capabilities and Messenger integration at CineEurope in the main foyer, across from the tradeshow registration booth. If you would like to arrange a chat in advance, e-mail PR and marketing coordinator Samantha Robinson at samantha@powster.com.