RealD and Cineplexx extend partnership
Austrian market leader Cineplexx, part of Constantin Film-Holding Group Austria, and RealD have announced the renewal of their long-term partnership to include RealD 3D equipment, 3D glasses and Ultimate Screens for all Cineplexx territories. These territories currently include Austria, Italy, Slovenia, Croatia, Serbia, Macedonia, Bosnia & Herzegovina, Montenegro, Albania, Kosovo and Greece.
Cineplexx continues to use 3D equipment and glasses provided by RealD in all of their cinemas. In addition, Cineplexx will be the first cinema operator in its region to install as many as 10 Ultimate Screens, exclusively developed by RealD, in premium sites.
Currently, Cineplexx is operating nearly 50 sites and more than 300 screens. It will soon open second cinemas in Tirana/Albania and Novi Sad/Serbia as well as one in Tulln/Austria.
“Cineplexx is proud to continue our successful relationship with RealD in all our territories for many years,” said Christian Langhammer, CEO/owner of Cineplexx. “It has always been our goal to create the best possible 3D experience for our consumers, and we can't think of a better partner than RealD to present 3D movies with the best quality in our cinemas. The Ultimate Screen adds significantly to the consumer experience in 2D and 3D.”
Added Langhammer, “Adding the Ultimate Screen installations once again demonstrates our belief in technological innovation—to maintain our market leadership, to constantly improve our customer’s experience and compete successfully with entertainment choices outside the cinema channel."
“RealD is very happy to extend our long-term deal with Cineplexx for six more years,” said Roger Harris, managing director RealD (Europe/Middle East/Africa/Russia). “Cineplexx has always been at the forefront of investing in technical innovation as demonstrated by the installment of 10 Ultimate Screens. It is our common goal to offer the finest 3D experience to the consumer and together we will continue to enhance not only our technical improvements such as Ultimate Screen, but will also identify common marketing opportunities with Cineplexx to strengthen the 3D markets in all territories even further.”