Reel Cinemas partners with chef Guy Fieri for Middle East’s first ‘dine-in cinema’
Reel Cinemas, the cinema brand owned by Emaar Entertainment, has teamed up with superstar chef Guy Fieri to launch the first standalone dine-in cinema featuring his “American Kitchen” concept in the Middle East.
Guy Fieri’s Kitchen & Bar and Dine-in Cinema by Reel Cinemas at Jebel Ali Recreation Club will offer restaurant-prepared meals from Guy Fieri’s American Kitchen delivered to the auditorium tables of cinema-goers. The Guy Fieri cuisine will be available at three locations of Reel Cinemas in Dubai, with the first open at Jebel Ali, followed by Reel Cinemas—The Dubai Mall and Reel Cinemas—The Pointe in The Palm Jumeirah.
Combined, the theatres will have 14 dine-in screens, with session tickets covering not just the film but also a meal comprising an appetiser and main course. None of dine-in cinemas will serve popcorn.
The Guy Fieri menu will reflect his signature style, taking inspiration from such dishes as his signature Mac & Cheese Burger, Trash Can Nachos and New York marbled Cheesecake.
Damien Latham, chief executive officer of Emaar Entertainment, the operator of Reel Cinemas, said: “Reel Cinemas is setting new benchmarks in providing moviegoers with unprecedented entertainment experiences. We are diversifying our portfolio to surpass the existing cinematic choices, even beyond what is on offer in international markets. The new concept delivers more than just a big screen; comfort, entertainment and a unique F&B offering are at the heart of what we deliver at Reel Cinemas. Guy Fieri represents the latest in strategic partnerships that underlines our commitment to pioneering innovative trends for the cinema industry in the Arab world.”
Fieri has 45 restaurants located across the United States and Mexico, and forthcoming restaurants in South Africa.
“We are bringing the best of my American restaurants to Reel Cinema’s best-in-class theatres,” Fieri said. “The concepts that we are building are truly a first of their kind venture for both of us. I know how to give guests a real-deal food experience and I know that Reel Cinemas has the expertise to apply it to the theatre space—so it’s a great partnership. We’ve been working hard on this, with my team coming back and forth from the U.S. regularly and we’ll be on site to make sure that these restaurants are impeccable from day one, giving guests an all-round good time in this first-for-the-region experience. People are going to dig it!”
The cinemas will also feature Dolby Atmos and Barco Laser projection in every theatre.