Russia's Cinema Star chooses MasterImage 3D for rollout

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Digital Cinema

MasterImage 3D announced a partnership with Tashir Group’s Cinema Star theatre chain to provide 3D cinema systems across Russia. Tashir Group is a prominent conglomerate run by Samvel Karapetyan with investments in commercial real estate, hotels, infrastructure, cable networks and other businesses. Starting in March 2015, the Tashir Group began ambitious plans to expand the high-end multiplex business in Russia by opening over 125 new screens through the next 10 years, with 3D a large component of that experience.

Cinema Star selected MasterImage 3D’s HORIZON3D premium digital-cinema system, which uses a three-beam optical system that eliminates discrepancies between pass-through light and reflected light to create high-brightness 3D.

“Russian moviegoers continue to choose the 3D format as a preferred cinematic experience—whether Hollywood blockbusters or local productions,” said Karina Agadzhanova, CEO at Cinema Star. “Cinema Star is committed to offering the highest-quality 3D presentation, and HORIZON3D offers the perfect balance of brightness, vivid colors and crisp 3D imagery.”