Screenvision brings taste of Alaska seafood to moviegoers

Cinemas News

Leading cinema-advertising company Screenvision Media debuted the latest preshow content for its “Reel Food” series, featuring food and lifestyle expert Chadwick Boyd. The episode, created by Screenvision Media’s in-house creative team 40 Foot Solutions, will run nationwide within Screenvision Media’s “Front + Center” pre-show now through August 23, during the height of Alaska wild salmon season.

“‘Reel Food’ showcases delicious food and entertaining concepts from whichever environment we find inspiration,” said Matt Arden, senior VP, brand creative, programming and innovation, at Screenvision Media. “Our host Chadwick Boyd is an incredibly intuitive home cook who believes in understanding where food comes from. This time around, we found inspiration in Alaska, where the world’s best salmon is caught.”

For this new episode, Boyd takes moviegoers on an adventure to the beautiful waters of Alaska. Through the help of the fishing experts at the Alaska Seafood Marketing Institute, he finds out firsthand how wild salmon makes it from the sea to our plates. He then fires up the grill to make his celebrated salmon burgers with mango and jalapeño, made with a secret ingredient—Alaska wild salmon.

“What better way to find out why my salmon burgers taste so great than to take moviegoers on a fun journey to the source itself—Alaska?” said Boyd. “You can’t beat the flavor and quality of Alaska salmon caught in the wild and sourced in an environmentally responsible way.”

Recipes from Boyd’s “Reel Food” Alaska adventures will be available at and, so moviegoers can easily make them at home after the movie. The “Reel Food” content will be made available online after its airing period.