Screenvision, KAOS Connect and LiveXLive to bring music festivals to movie screens
Loton Corp’s LiveXLive subsidiary has entered into an agreement with KAOS Connect and Screenvision Media to exhibit its “Best of the Fest” music festival series, showcasing LiveXLive’s produced and curated content from leading music artists and labels.
“Best of the Fest” will roll out in 2017 to select theatres within Screenvision Media’s network of more than 14,300 screens. LiveXLive has already partnered with Rock in Rio, Outside Lands and other festivals to present performances of artists such as Katy Perry, Rihanna, Bruce Springsteen, Maroon 5, Radiohead, Chance the Rapper, Metallica, Elton John, Avicii and Placido Domingo.
The alliancewill be spearheaded by former NCM/Fathom executives Dan Diamond and Shelly Maxwell of KAOS Connect, executives with experience in bringing alternative content to movie theatres. “Best of the Fest”will provide branding and expanded revenue opportunities for LiveXLive. The alliance will leverage Screenvision Media’s extensive advertising and promotional platformsfor the benefit of LiveXLive’s brand, content and partners, which include the artists, events and venues.
“Our alliance with KAOS and Screenvision Mediaextends our platform beyond the realm of personal screens and ontothe silver screen where fans can share a larger-than-life experience,” said Robert Ellin, LiveXLive founder and chairman. “We believe the growth of the live-music business is just like the sports world’s hockey-stick-like growth 30 years ago. The number of live music events, tickets sold, and sponsor dollars spent is soaring—and we are only at the beginning of the digital side of this revolution. We expect to extend the platform to OTT, cable/satellite, VR and beyond.”
“Through our alliance with KAOS Connect, we’re always on the hunt for new and engaging event cinema content that we can bring to theatres, especially content that attracts a loyal group of fans,” said Bernadette McCabe, senior VP, business strategy, at Screenvision Media. “Our agreement with LiveXLive now gives us the opportunity to give fans the chance to gather in local cinemas and experience the best music festival programming from across the world.”
In advance of the expansion of LiveXLive’s mobile app and LiveXLive.com early next year, the company will continue to acquire rights to top music festivals, nightlife performances and other live music and curated content to pair with LiveXLive’s originally produced content.