Screenvision Media aligns with Hogan Communications to reach college moviegoers

Cinemas News

Screenvision Media announced a fall and spring campus movie program that allows brands to sponsor and take over the movie experience with branded integrations, sampling and onscreen custom content and messaging. The move is part of an enhancement of its college campus network with the Hogan Communications Network, an entertainment-based media and marketing company specializing in the college and young adult markets.

The Hogan Communications Network, comprised of more than 354 college campus movie theatres, spans across 49 states with estimated enrollment of more than 3.7 million students. The network further elevates opportunities for brands through the introduction of weekly movie sponsorship opportunities. In addition, brands will have the ability to sponsor an enhanced exclusive movie screening series, which consists of advance screenings of the latest films on 35 campuses eight times per year–four in the fall semester and four in the spring semester.

Prior to each weekly film that airs across the Hogan Communications Network, there is a pre-show that includes advertisements and branded entertainment content. When working with Screenvision Media's branded content studio, 40 Foot Solutions, brands will have the opportunity to create custom content to run within the weekly pre-show.The advance screening sponsorship includes custom content as well as opportunities to create custom sampling gift bags and custom events.

"College moviegoers, particularly those living on or near campuses, are a very valuable yet elusive audience for brands. They are tech-savvy and influential consumers, and we are excited to be working with Hogan to create even more access to this audience of tastemakers," said John McCauley, chief strategic development officer at Screenvision Media. "Hogan Communications Network's industry-leading program provides the deepest and most robust engagement with college students. We are confident that this offering will be very attractive to brands seeking to drive their business and create the most memorable impression with college students." 

"We are pleased to bring this elevated program to brands through our longtime partner Screenvision Media. We have deep expertise in connecting and engaging with college students, and feel that this program creates a whole new level of access for brands this academic year," stated Michael Hogan, president of Hogan Communications.