Screenvision Media unveils 'Connected Cinema' experience

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Digital Cinema

Recently rebranded Screenvision Media, a national cinema advertising leader, has announced the roll-out of the industry’s leading “Connected Cinema” experience, providing the ultimate canvas for brand storytelling.

Through new tech alliances with MovieTickets.com, Timeplay, Shazam, EdisonX and Branded Entertainment Network, Screenvision Media is extending and harnessing the unrivaled impact of cinema’s premium video with the ability to engage with consumers before, during and after their moviegoing journey.

Under the Connected Cinema umbrella, Screenvision Media is offering consumer brands the ability to fully engage with target audiences during every step of their moviegoing journey. In an alliance with MovieTickets.com, a leading global provider of remote movie ticketing, Screenvision Media now enables these brands to begin engaging with consumers from the inception of their cinema experience—when they search for movies and purchase a ticket. Consumer brand advertisers will also be given the opportunity to extend the reach of on-screen campaigns to the digital platforms of MovieTickets.com and Hollywood.com.

This relationship enables MovieTickets.com to provide aggregate front-end insights to Screenvision Media by connecting moviegoers and specific movies to purchase behavior, as well as back-end analytics to elevate campaign success measurement. The addition of this data to information gathered through mobile technology alliances with SITO Mobile, Mobiquity Networks and Gimbal, will augment insights and enhance on-screen targeting.

To extend in-theatre engagement, Screenvision Media forged an alliance with Timeplay, which puts the moviegoer in the driver’s seat to control and impact the action on the screen through their mobile device. Brands will be able to integrate into Screenvision Media’s Front & Center preshow with interactive experiences such as branching video and multi-player gaming with leaderboards and prizes.

The platform will be rolled out in 1,000 screens by January 2017.

Brands will not only be able to integrate into Screenvision Media’s Front & Center preshow but also into 2017 blockbuster films themselves through an exclusive alliance with Branded Entertainment Network. BEN is an interactive platform that provides end-to-end access to the world’s most premium film, TV, OTT, digital, music video and celebrity content. This relationship enables brands to find branded integration opportunities based on budget, demographic and other variables within Hollywood film and premium videos, and to seamlessly integrate into films in a meaningful and authentic way.

Additionally, Screenvision Media announced a renewed alliance with Shazam, one of the world’s most popular apps used by hundreds of millions of people each month to magically connect to the world around them. In addition to tapping into Shazam’s enhanced audio and visual recognition capabilities, Screenvision Media will be working exclusively with the company on the creation of branded Shazam Sessions. These segments will give brands the opportunity to align themselves with top musical artists for creation of on-screen content.

Screenvision Media will continue to enable brands to tap into new opportunities outside of the theatre through an exclusive alliance with EdisonX with the creation of a virtual Movie GiftShop.

Like many who attend a sporting or musical event and purchase a souvenir, moviegoers often want to buy products seen in or inspired by the movie that they have just seen. Using unique “Shop-the-Movie” technology from EdisonX in association with major studios, the virtual Movie GiftShop will enable moviegoers to purchase licensed products, DVDs and soundtracks, as well as products inspired by the movies they’ve watched, on their mobile device the moment the credits roll.

Finally, comScore (formerly Rentrak) has developed an exclusive product that will enable Screenvision Media to better inform targeted programming for advertisers, as well as provide attribution regarding product purchases following consumers’ cinema experiences.

“The cinema advertising industry is booming, and brands are definitely taking notice,” said John Partilla, CEO of Screenvision Media. “We have further strengthened our big screen impact with the roll-out of our Connected Cinema experience, and paired with our recent rebrand into a more encompassing media company, have created the ultimate storytelling canvas for brands to engage with consumers during every touch-point of their movie-going journey. When you combine fantastic content with cutting edge technology and more precise targeting, all within a completely immersive environment, you are able to deliver something so compelling, it just can’t be ignored.”