Shooting Star launches EclairPlay in Australia and New Zealand

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Technology and New Products

Eclair announced an exclusive partnership with Sydney, Australia-based Shooting Star Company Group (SSCG) to deploy EclairPlay, the new all-in-one e-delivery and download platform, among cinema exhibitors in SSCG’s DStar Cinema networkin Australia and New Zealand.

EclairPlay is designed to connect cinema exhibitors and content owners around the globe. The technology provides content owners with an efficient solution to deliver DCPs to cinemas and gives exhibitors access to content (feature films, alternative content, shorts, ads, trailers) available for download and projection as well as to all tools and content marketing material necessary for successful programming and audience-building.

“We are thrilled to partner with the established and highly respected Shooting Star Company Group, a leader in cinema advertising,broadcast services and distribution in the Oceania region, for the implementation of EclairPlay in Australia and New Zealand, one of the most exciting markets today,” stated Pascal Mogavero, senior VP at Eclair. “This new venture follows the successful launch of our innovative DCP delivery platform via broadbandin the U.S., France and Spain. By sharing a common distribution solution across three English-speaking territories—the U.S., Australia and New Zealand—we will be introducing a truly international approach to digital cinema at the cutting edge of innovation.”

Peter Skillman, director and CEO of Shooting Star Company Group, noted, “This strategic partnership with Eclair advances our long-term plans to revolutionize our digital distribution solution for short-form trailer and advertising content, and long-form content, to cinemas throughout Australia and New Zealand. Having already worked closely with Eclair throughout the U.K. and Europe via our CinemaLive division, I’m confident that with their stellar technology and innovative business models, and DStar Cinema’s established relationships and decades of industry experience, we will offer both distributors and cinemas a superior service. From a customer perspective, EclairPlay is a game-changer—streamlined, easy to use, safe, quick and centralized. Clients love the system, which gives them full control over the distribution of their assets. Cinemas have totally embraced the efficiency and ease of the network.”

Barry Rebo, managing director of Eclair USA, stated, “I’ve long sought a way to connect not only the U.S. but a broad range of interests in Europe and further afield via a common international digital cinema platform. With EclairPlay and DStar Cinema, we have that opportunity. We also have the means to assist the expansion of Australian films into the U.S. and beyond, continuing growth and evolution of Eclair USA, a trend initiated earlier this year with content delivery to Melbourne’s NOVA Cinema, one of Australia’s most successful specialty film venues.”

SSCG’s DStar Cinema’s headquarters is equipped and operational with EclairPlay andable to ingest full DCI-compliant and other digital content for direct delivery across their platform to venues’ theatre management systems. DStar Cinema will service both theatrical and advertising clients in Australia and New Zealand.

EclairPlay is available online at www.eclairplay.com.