Silverspot Cinema to open first Wisconsin theatre in Brookfield

Cinemas News

Brookfield Corners, LLC announced that Silverspot Cinema will debut in Wisconsin when it opens its second Midwest theatre at The Corners in spring 2019. The boutique theatre will be 41,000 square feet, featuring nine screens.

“We’re thrilled to be bringing our unique theatre experience and programming to this community by joining The Corners of Brookfield,” said Gonzalo Ulivi, managing partner of Silverspot Cinema. “Theatre-goers will be exposed to a celebration of cinema…from the best of the Hollywood studio releases to independent films, meet-and-greets with filmmakers, and so much more. We love the Town Center feel, centered on Market Square. It’s a unique place and we’re delighted to be bringing our equally unique theatre experience and programming to Wisconsin and its residents by joining The Corners of Brookfield. We love the atmosphere and the feeling of place and community.”

Silverspot Cinemas offer live opera and theatre performances in addition to its film programming, and plush recliner seating. Guests can also enjoy a menu of appetizers and cocktails in-theatre or at the bar and lounge area.

Silverspot Cinema will be located at the east side of the lifestyle center, above retailers located south of Arhaus and north of Von Maur. Revisions to the center’s original site plan to accommodate a theatre tenant are currently being reviewed the Town of Brookfield and construction is expected to start in February 2018.

“We’re incredibly excited to welcome Silverspot Cinema to The Corners,” said Robert Gould, VP of U.S. operations for IM Properties. “The unique experience it offers moviegoers perfectly aligns with our goal of The Corners being a unique place for local and regional residents and visitors to shop, dine, live and be entertained. We’re proud to add another first-to-Wisconsin operator to our center.”

Other first-to-Wisconsin retailers announced at The Corners include Anthony Vince Nail Spa, Arhaus, Grimaldi’s Pizzeria, Kendra Scott, L.L.Bean, Scout & Molly’s and Von Maur. In addition, The Corners features a variety of Wisconsin favorites that are already open including Belair Cantina, Café Hollander and Twigs, with others under construction.

Silverspot's Wisconsin theatre will be the company's sixth location, joining others in Chapel Hill, North Carolina; Beachwood, Ohio; and three in Florida—Naples, Coconut Creek, and Downtown Miami (opening fall 2017).