Sony to demonstrate 4K laser phosphor projector at CineEurope

Technology and New Products

Sony Digital Cinema will demonstrate its 4K laser systems at CineEurope 2018 in Barcelona, Spain.

“While the European adoption of laser and availability of 4K content has continued to gain pace, there is a reality that not all lasers are created equally,” says Oliver Pasch, sales director of Sony’s theatrical exhibition division. “Our HDR-ready 4K laser phosphor projectors offer an industry-leading 10,000:1 contrast ratio at all brightness levels, so there is no compromise for enhanced contrast ratio only at lower brightness levels, as well as efficient, lamp-free operation with over 35,000 hours of high-performance use. Offering true 4K images with a generous 15,000 lumen brightness, it’s HDR-ready and combines outstandingly crisp, high-contrast images with the quality, reliability and low-maintenance of laser.”

Sony will demonstrate its HDR-ready SRX-R815P 4K laser projector at its booth and in room 134. Additionally, EclairColor will demonstrate their HDR color technology on a dual Sony SRX-R515DS system at Cinesa Diagonal Mar Cinema.

Specially created for Premium Large Format screens, FINITY teams Sony’s family of high-brightness dual 4K projection systems with in-theatre branding and marketing support. Sony announced that SamFILM, the leading operator in Iceland, has invested in a FINITY system for their biggest screen.

Meanwhile, Sony also announced a new sale to the historic independent cinema, The Picture House Uckfield, one of the U.K.’s oldest cinemas, which celebrated its 100th birthday in 2016. The Picture House Uckfield is upgrading to three new 4K-capable systems from Sony’s SRX-R510 series to replace an aging DLP system.

“I’ve seen a growing number of 4K releases in recent months, and increased appetite among consumers for native, lifelike 4K content has mirrored this,” said Kevin Markwick, owner of The Picture House Uckfield. “Being able to provide high-contrast 4K is a real differentiator. Theatre-goers are becoming more discerning and well-educated now when it comes to fundamental questions of brightness and resolution on the screen, and with our new systems we’re unlocking the true power of visual fidelity and quality in the cinematic experience.”