Sony Digital Cinema 4K returns to CinemaCon

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Digital Cinema

Las VegasSony Digital Cinema 4K has listed a busy schedule of events, demonstrations and more for CinemaCon 2016, including the highly anticipated Filmmakers Luncheon (April 13, 1.00-2.45 p.m.).

“These are dynamic times for our industry, and it’s great to be back in Las Vegas,” said confirms David McIntosh, vice president, Sony Digital Cinema 4K Solutions for Europe and the Americas.  “This year we’re expanding our support for both NATO and CinemaCon, involved right at the heart of the show activity. As well as underlining the impressive global sales success of our current projector line-up and how our exhibitor customers are benefitting from huge cost savings, we’ll be talking to our key customer accounts about current technologies and how Sony sees the future, including for laser projection.”

Sony Digital Cinema 4K now offers a complete range of DCI compliant 4K projection solutions for every size of cinema, including our SRX-R515DS dual 4K system for large format screens. Customers for this highly cost-effective high brightness solution include Alamo Drafthouse Cinema. Latin America operator Cine Center recently installed four systems in Bolivia, joining Cinecitta Nuremberg and Broadway Kino Ramstein in Germany, Showcase in the U.K., and Mars Cinema Group in Turkey.

The SRX-R515DS lets exhibitors and their patrons enjoy extra-bright high-contrast images on larger screens up to 19.5m/64 feet for 14ft-L on white screen with 1.8 gain for 2D presentation, or 3D on screens as large as 23m/75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent), plus highly affordable running costs. Its efficient, low-maintenance HPM multi-lamp array can also yield annual savings of up to 13,000 Dollars per large-format screen, compared with the higher running costs of Xenon-based projection lamps.

“With image quality that’s far superior to other new light source—and at a very attractive price—this offers a compelling big-screen proposition to the market for years to come,” said McIntosh.

He added, “Sony have always recognised from day one that the only way to go is 4K and our full line-up currently offers suburb picture quality, with the SRX-R515 offering a contrast ratio averaging 8,000:1. Why would you upgrade that for a first generation laser product with less than 3,000:1?

“Let’s be clear—laser is going to be a game-changer, but right now it’s of questionable relevance when Sony 4K still outshines costly, unproven first-generation laser technology on factors like cost and contrast that really matter to exhibitors. And when you see what our engineers are fine-tuning in Japan, you’ll realize that the next chapter of laser is looking very bright indeed.”

Working in partnership with leading exhibitors and content owners, Sony Digital Cinema 4K has played a key role in bringing more 4K event cinema exclusives to audiences. Increasingly, more Hollywood blockbusters and prize-winning art house hits are being shot and distributed to cinemas in 4K. Recently captured in Sony 4K in London’s West End, for example, Hangmen is the fourth collaboration in the year-long partnership between National Theatre Live, Vue Entertainment and Sony Digital Cinema that brings world-class theatrical experiences to the big screen in unsurpassed 4K clarity.

CinemaCon attendees can visit Sony Digital Cinema 4Kin Pompeian 1 throughout the conference.