Studio Movie Grill hosts private 'Girls Trip' parties

Cinemas News

Studio Movie Grill (SMG) hosted over 50 private events last weekend throughout their 24 locations for the hit Universal comedy Girls Trip. The popular in-theatre dining circuit announced a weekend box-office gross of $718,036 with the film, placing it number five in U.S. box office for the weekend. This is one of many top ten finishes for SMG.

More than 2,000 women enjoyed Girls Trip “Girls Night Out” packages. SMG Chatham on Chicago’s south side celebrated a #27 ranking in Girls Trip box office. Says Venisha White-Johnson, private events manager at SMG Chatham, “We had so much fun hosting over 700 ladies and making it all about us girls.”

Inspired by the movie’s audacious sense of fun, Studio Movie Grill created a special cocktail—the Peachy Boom Boom—featuring Cîroc Peach Vodka, which was widely promoted by Sean Combs on social media. SMG sold over 5,000 of the cocktails this past weekend, which paired with their exclusive food and beverage packages designed to enhance the Girls Trip parties.

“Universal’s film is further proof of the success and need for female-driven movies. For us to rank number five for the U.S. is a major milestone for SMG. We are definitely on this ride with the rest of the country, opening hearts and minds with film, food and fun!” said Brian Schultz, CEO and founder of Studio Movie Grill. SMG plans to open three new locations before the end of the year.

According to the AP, the film drew in an audience that was 79 percent female and 50 percent under the age of 30. Fifty-nine percent of attendees were estimated to be African-American.