Suning Cinema selects Christie projectors for multiplexes in Nanjing and Xuzhou
Christie announced that Suning Cinema, owned by Chinese electronics retail giant Suning Commerce Group, has deployed its advanced cinema projection systems in two newly opened multiplexes in Nanjing and Xuzhou.
The 13-screen Nanjing Suning Cinema has been equipped with Christie CP2208 3DLP® digital cinema projectors capable of displaying DCI, 3D, High Frame Rate (HFR), alternative and local content. It is the cinema chain’s first multiplex in the city to feature VIP screening rooms, concierge services and customized events.
Xuzhou Suning Cinema, by contrast, is a meticulously designed multiplex made up of eightscreens and 1,500 seats that caters to patrons of all ages. At the heart of this facility is the advanced Christie 6P laser projection system installed in its flagship auditorium boasting an 18-meter screenand 260 seats. The system comprises Christie’s scalable laser illumination platform, consisting of a Christie Freedom 6P RGB laser projection system with rack-mounted laser modules. Other auditoriums in the multiplex are fitted with the Christie Solaria™ Series CP2220, CP2230 and CP4230 digital cinema projectors.
A spokesperson from Suning Cinema said, “We are pleased to deploy a range of Christie cinema projection systems in our two newest multiplexes in Nanjing and Xuzhou, and this is a testimony of the strong relationship and trust that we have built with Christie. We’recommitted to installing the latest, most innovative technologies and that is why we chose the Christie system, which represents the pinnacle of cinema projection, as it delivers the brightest images, the truest colors and the most superior 3D movie experience currently available.”
Jason Pei, deputy general manager, Christie China, commented, “We are delighted that Suning Cinema has continued to place its trust in our cutting-edge cinema projection systems. Our Christie Solaria Series digital cinema projector is the perfect choice in meeting exhibitors’ demands for 2D and 3D presentations, delivering value with reliability and low total cost of ownership. On the other hand, our groundbreaking 6P laser projection system is designed to achieve exceptional brightness in 3D to provide audiences with a truly unforgettable cinema experience.”
Christie’s strategic partnership and Suning Cinema has seen the burgeoning cinema chain install Christie cinema systems in its multiplexes located across China, such as Shanghai, Zhenjiang, Anshan and Baotou.
Pictured above: Christie Asia-Pacific VP Lin Yu (second from right) with Suning’s senior executives at the official opening ceremony of Nanjing Suning Cinema.