TCL Chinese Theatre adds MX4D Motion EFX cinema

Cinemas News

The celebrated TCL Chinese Theatre in Hollywood, famous for its red-carpet movie premieres and movie-star handprints and footprints, is set to launch a special venue in its adjacent Chinese 6 Theatre complex on Dec. 14 with the debut of Star Wars: The Last Jedi.

The newly configured theatre—the first of its kind in Hollywood—will function both as an MX4D® Motion EFX movie theatre and the first immersive spectator theatre, hosting competitive e-sports tournaments.

“MX4D Motion EFX theatres will provide our customers with a unique and fully immersive cinema experience,” stated Robert Laity, CEO of the TCL Chinese Theatres.MX4D EFX features include moving seats, air/water blasts, leg/neck ticklers, fog, seat/back pokers, seat rumblers, and other special effects such as smoke, snow and rain, programmed in sync with the action onscreen.