THX announces Ultimate Cinema at CinemaCon
THX Ltd., renowned for the certification of world-class cinemas and consumer electronics, announced at CinemaCon 2018 the THX Ultimate Cinema, a branded premium cinema that meets all THX Certified Cinema standards.
THX Ultimate Cinema will feature a dual laser projector configuration which integrates image optimization technology to deliver a 4K resolution image with increased brightness, contrast, clarity and rich brilliant colors for premium large format screens. THX Ultimate Cinema will also be equipped with immersive multidimensional sound systems, ensuring that movies remastered for this premium cinema experience represent the filmmakers intent and can come alive for audiences in the auditorium.
The design of the cinema will be based on THX Certified Cinema standards. THX works with the exhibitor, project architects, acoustical consultants, and equipment installers to create a unique design package with architectural and technical recommendations that address the audio and visual fidelity for each auditorium.
Additional features are also available for exhibitors to allow them to customize the THX Ultimate Cinema for their specific needs. These include luxury seating upgrades, interior decor options, atmospheric lighting packages and project management services.
"For over 35 years, THX has set the standard for the audio and visual fidelity of entertainment experiences," said Ruben Mookerjee, SVP, products and services at THX Ltd. "The launch of the THX Ultimate Cinema is an example of our commitment to enhance the movie-going experience and we look forward to working with our exhibitor partners to bring this offering to life."
Founded by legendary filmmaker George Lucas in 1983, THX Ltd. and its partners provide premium entertainment experiences in the cinema, in the home and on the go. Over the past 30 years, THX has expanded its certification categories beyond studios and cinemas to consumer electronics, content, and automotive systems.