Toei Company's Yusuke Okada to be honored at CineAsia

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Yusuke Okada, CEO of Toei Company, will receive the “Distributor of the Year” Award at the CineAsia Awards Ceremony on Dec. 14 at the Grand Hyatt, Hong Kong.

“It gives us great pleasure to honor Yusuke Okada of Toei Company,” said Andrew Sunshine, president of The Film Expo Group, which manages CineAsia. “The Toei team has achieved extraordinary results in digital production in Japan, making it fitting that Okada receives this year’s CineAsia ‘Distributor of the Year’ award.”

Okada has been with Toei since 1988 and has led the company in both production and distribution. As a producer, he was one of the first to adopt digital technology into the Japanese movie industry. Under his leadership, Toei became a pioneer in the Japanese movie industry by developing a consistent digital production system from entrance to exit. The Toei Digital Center at Toei Movie Studios was established to achieve richer postproduction results. The digital screening systems at all cinema complexes are operated by T-Joy Co., Ltd, one of Toei’s subsidiaries. T-Joy was also the first company in the world to hold the first commercial DLP screening and to hold a DLP screening via satellite transmission.

Okada currently serves as a chairman of the Motion Pictures Producers Association of Japan, Inc. and works with his industry allies on various policies to attract customers to movie theatres and actively fight against piracy.

CineAsia will take place Dec. 11-14 at the Hong Kong Convention & Exhibition Centre in Hong Kong. The convention will feature product presentations and screenings of major upcoming films, exclusive sponsored events, and seminars relating to current and future trends happening across the industry.