Turkey's Mars Cinema Group signs new deal with Sony Digital

Digital Cinema

Mars Cinema Group, the leading cinema chain in Turkey, signed a new partnership with Sony 4K Digital Cinema. Under this new deal, 69 screens in eight new cinemas across Turkey will be equipped with Sony's most advanced 4K digital cinema technology.

The project will be completed within a 12-month period, beginning first with Corum AHL Park in January, followed by Vadi Istanbul and Emaar Square, opening in March 2017. Last year, South Korea’s largest operator of multi-screen theatres, CJ-CGV, acquired Mars Cinema, adding Turkey’s biggest cinema chain to its global network.

Sony's exclusive SXRD™ screen-panel technology delivers realistic Ultra HD 4K images. Sony Digital Cinema 4K projection delivers an industry-leading contrast ratio of 8000:1. Instead of the usual Xenon light source, Sony projectors use a series of six High Pressure Mercury (HPM) lamps. In the case of any lamp crash, the images stay unaffected onscreen.

The new partnership follows a successful first purchase from Mars Cinema Group announced back in November 2015, which included a total of 82 Sony Digital Cinema 4K projectors and 3D systems by the cinema chain. From Ankara to Van Mardin to Izmir, Modern East in Istanbul was the first of a total of 10 new cinemas belonging to Mars Cinema Group which successfully installed Sony Digital Cinema 4K.

The project management, supply, installation and all ongoing procedures are maintained by CinemaNext TR, an official dealer of Sony Digital Cinema 4K projection systems in Turkey.

Sony Digital Cinema 4K regional sales manager Tim Potter stated, “We’re so pleased that Mars Cinema Group have yet again chosen Sony as a trusted business partner. We know Mars customers will continue to be ‘wowed’ as they experience the very best in picture quality.”