'Ultra Lux' concept debuts at AMC Dine-In location in Hackensack, NJ
Moviegoers in the Hackensack, NJ, area can now enjoy the first “Ultra Lux” theatre from AMC Theatres with the opening of AMC Dine-In Shops at Riverside 9, at the Shops at Riverside. The theatre features AMC Dine-In’s “Delivery to Seat,” as well as popular amenities like AMC Signature recliners and a MacGuffins adult-beverage concept.
AMC Dine-In Shops at Riverside 9 also features a hospitality-inspired contemporary look that creates the “Ultra Lux” feel of a more elegant environment, recalling a bygone era when movie theatres featured elegant lighting, elaborate lobbies and a feeling of being transported into a Hollywood experience.
“Delivery to Seat” allows guests to stop by the food and beverage area and choose from a full menu of handcrafted entrees, appetizers and desserts. Once the food is ready, an AMC associate delivers it right to the seat, often before the movie begins, ensuring a distraction-free environment.
“With AMC Dine-In, we’ve upped a night out by bringing you the best of both worlds, a restaurant and movie theatre, as one amazing experience,” said Jennifer Douglass, VP, AMC Dine-In operations. “At AMC Dine-In Shops at Riverside 9, we are proud to offer the most popular options from our high-quality, delicious made-to-order menu, along with Delivery-to-Seat service, a comfortable ‘eat-at-seat’ experience, and, of course, the always impeccable presentation onscreen.”
“AMC Theatres is an outstanding addition to our property as a luxury entertainment experience for our shoppers,” said Melissa Koronakis, director of marketing and business development at The Shops at Riverside. "The theatre complements the design of our extensive property renovation, to be completed by holiday this year."
A few of the menu items available at AMC Dine-In Shops at Riverside 9 include appetizers and entrees like Caprese Flatbread, Chicken Bacon Mac & Cheese, Asian Steak & Shrimp Bowl, the Royal Burger, and a Chipotle Chicken Melt. Moviegoers can indulge their sweet tooth with AMC’s dessert milkshakes.
Guests who are at least 21 can enjoy AMC’s MacGuffins bar, which offers beer, wine and cocktails to enjoy before, during or after the movie.