Village Cinemas to open Ymagis Sphera premium cinema in Athens

News
Cinemas News

Ymagis Group, European specialist in digital technologies for the cinema industry,announced an agreement with Greek cinema exhibitor Village Cinemas to install Sphera, CinemaNext’s new premium format cinema concept, at the Village Cinemas location at The Mall Athens in Athens, Greece.

The grand opening of the Sphera cinema is scheduled for early October. It will boast a 25-meter-wide wall-to-wall screen and 669 premium cinema seats exclusively produced and designed for Sphera. It will also include 4K and 3D projection capabilities, an immersive sound system powered by Dolby Atmos™ with an innovative transducer subwoofer, a dynamic light show and completely new acoustic wall structure.

“After unveiling our new premium format cinema concept in March, we are thrilled to partner with renowned exhibitor Village Cinemas for the installation of our first Sphera site at their flagship complex located at The Mall Athens,” commented Jean Mizrahi, founder, president and CEO of Ymagis Group. “Offering Village Cinemas’ moviegoers a unique cinema experience is what truly motivates us and is in keeping with our global strategy for bringing innovations to exhibitors.”

For Till Cussmann, senior VP of CinemaNext. “It is our goal to provide cinema exhibitors—whether they operate small, medium or large-size complexes—with a new turnkey solution that will help them dramatically enhance the audience experience with impressive cinematic visuals, immersive audio and a state-of-the-art contemporary design.

“With Sphera, a highly appealing concept, we keep Village Cinemas at the cutting edge of innovation while offering our audiences the opportunity to enjoy the next-level moviegoing experience,” stated George Christodoulou, CEO of Village. “The implementation of Sphera, our first premium format cinema, is part of a comprehensive renovation plan by CinemaNext for the entire 14-screen cinema complex—our largest cinema complex in relation to public’s attendance in Greece—that includes new seating and carpeting.”

Sphera can either be implemented as part of new cinema builds or retrofitted auditoriums. To learn more about Sphera, visit www.spheracinema.com.