Vision Media pacts with National CineMedia for TrailerVision Digital Lobby Network

Cinemas News

Vision Media, a leading physical and digital media management company, has entered into a sales agreement with National CineMedia (NCM) for NCM to represent advertising inventory on the TrailerVision™ digital lobby network in 43 locations, including select B&B Theatres, Bow Tie Cinemas, Celebration! Cinemas/Loeks, Infinity Theatres, Odyssey Theatres, Regal Entertainment Group, Santikos Theatres, Schuylkill Mall Theatres/King Theatres, Southern Theatres and Texas Cinemas theatres.

The TrailerVision™ network showcases trailers and pre-release promotional content targeted to consumers in the cinema lobby environment via portrait-oriented displays set at eye level in strategic locations in or near concession areas. Vision Media’s proprietary software platform manages all facets of playing both video and audio, and its playlist functionality lets advertisers know their targeted content is effectively playing to the right audience.

“Since its launch in 2008, TrailerVision digital displays provide engaging entertainment content to moviegoers nationwide. Studios continue to leverage our displays to reach the moviegoing public with trailers and engaging animated motion posters,” says Joe Ross, president of global sales at Vision Media. “We are thrilled to be working with NCM and its cadre of national and local sales professionals.”

“We’re excited to be able to give brands the chance to leverage the excitement of movie trailers in our NCM network theatre lobbies through this new relationship with Vision Media,” said National CineMedia executive VP and chief revenue officer Scott Felenstein. “TrailerVision is a great extension to our existing Lobby Entertainment Network (LEN) and other cinema lobby offerings, and it gives us a new way to help advertisers bring the movie theatre lobby to life and reach our valuable moviegoing audience.”