Vista Cinema adds National Amusements' USA sites

Technology and New Products

Vista Entertainment Solutions announced an expanded partnership with National Amusements’ Showcase Cinemas. Vista is already the software provider to Showcase Cinemas U.K. The rollout of Vista Cinema software across National Amusements’ USA cinemas—comprising 392 screens in total—is now complete. 

The Vista Cinema software installation includes Vista’s Food & Beverage across all National Amusements locations. Built specifically for the cinema exhibition industry, Vista F&B integrates with Vista’s full product suite—from the lobby bar to self-service counter pick-up to in-seat dining.

“Vista Cinema’s leadership position combined with its state-of-the-art Ticketing and Food & Beverage programs were key drivers for us to expand our partnership to include our U.S. locations,” said Joseph Mollo, senior VP of IT and CIO at National Amusements. “Our discerning moviegoers expect a superior cinema experience, and Vista enables us to provide that across the board. F&B has become a crucial element of the moviegoing experience in the added-value environment that is now cinema exhibition. Vista’s solutions deliver for us from the moment our guests book their ticket.”

Vista’s mobile application is live at all locations, so guests can book their night at the movies right from their phone. The rollout included working through some enhancements to align the mobile app with National Amusements’ cinema setup.

Vista partnered closely with National Amusements to launch the First Level helpdesk, which provides tier-one support. Managers and corporate staff have one dedicated phone line to call for help, seven days a week.

“National Amusements and Vista are both committed to providing the very best moviegoer experience possible,” said Leon Newnham, president of Vista Cinema USA. “We’re delighted to provide a state-of-the industry portfolio of products and services and to continue to innovate in all areas that can add value to National Amusements.” 

National Amusements has been a client of Vista Group company Movio, leader in marketing data analytics for the film industry, since 2013. National Amusements’ marketing teams already use Movio Cinemain the USA and U.K., and are in the midst of integrating Movio’s platform in National Amusements’ UCI Brazil circuit. In the U.S., Movio also provides ongoing consulting, partnering with National Amusements’ marketing team to provide strategic advice and operational assistance to maximize the success of its Starpass loyalty program.