Vista Group International brings portfolio of companies to CineEurope

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Technology and New Products

Vista Group International, leading global provider of cinema management, film distribution and customer analytics software for studios, distributors and exhibitors, will have its largest exhibiting presence ever at CineEurope in Barcelona, Spain, next week.

The Vista Group (VGL) exhibiting booth (#101) will highlight three Vista Group offerings: cinema management software leader Vista Entertainment Solutions, showcasing new product initiatives including Advanced Food & Beverage, Group Sales and Mobile Apps offers; MovieTeam, the cloud-based application that transforms cinema staff scheduling, and movieXchange, the new web platform developed to streamline the way distributors share digital promotional movie assets with exhibitors and shift those assets to the front line. 

VGL’s Veezi (booth #107) will showcase cinema management solutions for the independent theatre owner, including a range of new offerings. 

VGL’s Cinema Intelligence (booth #206), the business intelligence solutions company that optimizes the predicting, planning and scheduling of movies and events to increase exhibitor profitability, is unveiling a new Booking Optimization solution. The decision-support tool makes it simple for an exhibitor’s film team to understand the monetary impact of potential booking decisions in real time, while negotiating with distributors. According to Vista, the team can significantly increase box-office revenue by leveraging predictivedata rather than pastdata to select the optimal mix of new releases and holdovers at every location.  

Also, Powster CEO/creative director Ste Thompson will participate in the CineEurope panel “Virtual Reality—Killer App or Companion Experience” (Tuesday, June 20,2 p.m., Exhibition Hall, booth 135/level O). Powster was a participant in the VR presentation at the recent Google i/o developer conference in San Francisco. The Powster movie platform enables over two million consumers a week to discover cinema showtimes on official movie websites.